Showing posts with label Exercise.. Show all posts
Showing posts with label Exercise.. Show all posts

How do you weight lose healthy with simple steps...



How do you weight lose healthy with simple steps...


Start by setting a specific, measurable, and achievable weight loss goal.


Create a calorie deficit by reducing your daily caloric intake and increasing your physical activity. Use a calorie tracking app to help you monitor your intake and expenditure.


Incorporate more whole foods into your diet, such as fruits, vegetables, whole grains, and lean proteins. Avoid processed foods, sugary drinks, and excessive amounts of saturated and trans fats.


Drink plenty of water throughout the day to stay hydrated and help with weight loss. Aim for at least eight 8-ounce glasses of water per day.


Add strength training to your exercise routine. Building muscle helps boost your metabolism, which can help you burn more calories even when you're at rest.


Get enough sleep. Sleep plays an important role in weight loss by regulating hormones that control appetite and metabolism. Aim for 7-9 hours of sleep per night.


Find ways to manage stress, such as through yoga, meditation, or exercise. Chronic stress can lead to weight gain by triggering the release of the hormone cortisol, which can increase appetite and lead to overeating.


Keep track of your progress by regularly measuring your weight, body fat percentage, and waist circumference. Take progress photos to see visual changes and also keep a journal to track your progress, food and feelings.


Be consistent and don't give up. Weight loss is a journey and it takes time, patience and persistence. Remember that weight loss is not a linear process and it's normal to have ups and downs.


Finally, seek support from friends, family, or a professional if needed. Weight loss can be challenging, and having the support of others can make the process easier and more successful.

Note: The above steps are general guidelines for healthy weight loss. Everyone's body is different and therefore, it is important to consult a healthcare professional before making any significant changes to your diet or exercise routine.

How to Earn money by facebook ads free video course

 How to Earn money by facebook ads free video course 

Become a millionaire with the help of Facebook Ads with a 100% free video course


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Introduction Free Advertisement
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Why choose facebook Ads?
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First facebook Ad campaign
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Ad system oprate
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Ad Marketing Campaign
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Facebook Page & Business
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Access Ads Manager
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Create Ad campaign
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Run Campaign
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Monitor Campaign Carefully
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Tips and Ideas
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Conclusion
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Facebook Ads us Doodle
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upsell sales vide
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You Tube SEO AND MAKE MONEY

 Make money online with the help of YouTube SEO free video course...


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Healthy Heart Remedy

Healthy Heart Remedy


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Contents Introduction .

All about Heart Attacks

What is a Heart Attack or Myocardial Infarction?

Symptoms of a Heart Attack or MI

How to Diagnose a Heart Attack or MI? 

Chest Pain – Cardiogenic VS Non-Cardiogenic

What your Medical Professional Will Do

Complications of a Heart Attack 

Heart Failure

Valvular Heart Disease

Cardiogenic Shock

Vasodilatory Shock

Pulmonary Embolism

Arrhythmias Broken Heart Syndrome Myocardial Aneurysm

Emergency Care

The 6 Signs of Heart Attack 

Early Warning Signs of a Heart Attack 

What To Do Before Help Arrives

What To Do If You Are Having A Heart Attack When You’re 

Risk Factors for Heart Disease Genetic or Family History 

Obesity and its Effects 

Poor Diet, The wrong foods, Clogged Heart Vessels - Strokes Smoking Drinking

High Cholesterol.Physical Activity.

HEALTHY HEART REMEDY 

How to Naturally Have a Healthy Heart

Lifestyle Choices for a Strong, Healthy Heart

Diet: The Importance of a Healthy Diet

Exercise - The best Heart Exercises 

Stress Reduction .Environmental Conditions, Clean Air and Water .

Remedies for a Healthy Heart .

Fish Oil and other Supplements .

Vitamins and their Importance.

Enzymes in Foods.Antioxidants .Factory Farming VS Organic Foods

Detox - the real story 

Meditative Cures, Reflexology and Mindfulness 

Super Foods for Heart Health .Conclusion

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VIRAL MARKETING WARRIOR FREE VIDEO COURSE

VIRAL MARKETING WARRIOR FREE VIDEO COURSE

Generate passive income from Viral Marketing Warrior, with a 100% free video course.


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VIDEO-1 Viral Marketing - An effective method for generating good traffic and making money online

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VIDEO 2 Guidelines , keep in mind thinking outside viral box

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VIDEO-3 The Power of Article and its most benefits
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VIDEO -4 ULTIMATE Vlue quality vs quantity
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VIDEO -5 CONCLUSION
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customer service boosting engagement online inporant tips

Table of Contents

1: Boosting Your Customer Engagement Online 

2: Customer Engagement – Why it is Important? 

3: The KPIS and Customer Engagement Goals 

4: Ways to Improve Your Audience Engagement 

5: Engaging Your Audience Using Relevant Content 

6: Revealed – The Secret Video Content Your Competitors are Using to Captivate their Audience 

7: 3 Advanced Ways to Enhance Customer Engagement 

8: Focus on the Right Channel to Optimize Online Customer Engagement

 9: Prioritize Consumer Satisfaction by Delivering Exactly What they Actually Needs 

10: Google Example of Brand Marketing That Engages Your Customers

11: 4 Best Ways to Engage Customer Lightning Fast 

12: Does Your Content Need More Personality?

13: Enhance Customer Engagement by Creating Integrated Communications Lifecycle

14: 5 Tips to Test Whether You Are Successfully Engaging Your Customers 3

15: Likes and Shares – Their Value in Customer Engagement

16: How to Engage Your Customers With Holiday Marketing 

17: Online Customer Engagement Means You Need Insight on Your Customers

18: Case Study - How One Company Uses Viral Video to Engage Customers at Minimal Cost?

19: Make Sure You Deliver Valued Experience for Your Customer to Engage them Effectively

20: 3 Basic Methods to Boost Customer Engagement Level Online

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Chapter 1: Boosting Your Customer Engagement Online Small businesses will often rely on their website for consumers to find them, so this is your opportunity to make a good impression with potential leads or returning customers.

Therefore, you want to make sure that site keeps your visitors engaged and interested. There are few brands that aren’t aware of the importance of being engaging on the web, but smaller companies often don’t believe they have the resources or time to be updating their websites on a more continuous basis with fresh and new content.

So what many small businesses do is create a Facebook page and forgo the website. There is no question that Facebook and other social media outlets are an excellent place to begin but if you want to gain the trust of your customer you need a website – it really is that important, because it shows that you have a company that is established.

You want to make sure that your website experience will match your customer service experience. We live in a world that is increasingly mobile and so consumers expect the same shopping experience online as they would get in your store.

Therefore, it is a good idea to offer a seamless customer experience such as providing in-depth details on your products/services, purchasing information, easy contact, and a way for customers to quickly reach you such as live chat.

You should also personalize your site in a way that works for your business. Enhance your customer experience by tailoring your site to their needs. Don’t use flashy gimmicks. Use big data analytics to learn what it is your customer is looking for when they arrive at your site and then create an experience that pleases them.

Make sure you are using social media as a tool to communicate and engage with your customers online. Social media’s role has changed a lot in the last few years.

Not only is it a way to share and promote your content from your site, it can be an extension in your customer service – a quick and easy way for your customers to contact and connect with you. You can also reach your customers quickly and in a very cost effective way, that costs only pennies per customer. Engaging your customers online is no longer a novelty – something you can think about offering.

It is what consumers want and if you aren’t providing it, you need to expect that they will look elsewhere.

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Chapter 2: Customer Engagement – Why it is Important? Customer engagement focuses on you encouraging your customers to share and interact with your company staff. It encouraged them to share their experiences and in return, what you create from them is your brand. When you execute this well, you will develop a solid customer engagement strategy that will promote loyalty and growth. Those companies that focus on customer engagement focus on value creation rather than on extracting revenue.

These companies are well aware of how to engage their customers online. They know how to provide them with real value whether they offer an superior end to end experience for their customer, exceptional content on their website, the best possible customer support and service, what they are doing is making sure they deliver more than just your typical sell. Incorporating these customer engagement strategies can be healthy for your business.

Remember Happy Customers are the Life of Your Business Obsess over your customers! It’s necessary to success! It begins with the culture you establish for your company and making sure that your support team is at the frontlines to make sure your customers are happy and their needs are addressed.

Your entire company from top to bottom needs to share that providing an amazing customer experience is necessary for the key to your company’s success. Think about how your company model can service your customers in the best way possible. What is it your customers need from you and when do your customers need you.

What hours should you be available? Do you offer a seamless process for your customers?

Your customer experience allows you to offer you a way to increase your customer satisfaction and loyalty, which in turn leads to them advocating for you. Your company grows because you have happy customers. Companies that miss this may stick around for awhile but they will eventually falter.

It is much more difficult to continue to build new customers than it is to keep your current customers engaged and happy, and wanting to return to buy more products from you. Companies that actually value their customers and work hard at engaging them are wise companies and they are far more likely to be here a decade or two from now. 

Your customer is the lifeblood of your business and it is important to ensure that all of your employees treat the customer with the importance that they deserve. What an interesting and engaging relationship one can build with their employees.

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Chapter 3: The KPIS and Customer Engagement Goals Customer Engagement is often overlooked. Yet every company should have their KPIS and customer engagement goals set. So what should that look like? ROI or return on investment is key to every business and Ro, which is the return, is up to you. What one sees is a good return on their investment is personal and it is defined by the company and the shareholders or by management.

You need to make sure that you define this. You do not need to make sure that all is directed in a commercial direction, but it is a good idea if it ties back to your commercial venue. It is easy to make sure that your commercial goals are linked to your marketing KPIs or you customer engagement by simply developing your own matrix.

You can use this approach so that people from varying levels that each have their own perspective within the company can see the value of having a retention program or customer engagement program. For example, look at a referral of your product to a friend vs. a customer who makes their third and fourth purchase. Both of these matters. Both of these are linked to the traffic on your website. 

As a result, you can easily tie them both to sales. For the repeat customer it is clearly visible that there is lifetime value just as there is for the new customer. So when it comes to new vs. return visitors Google Analytics is an excellent tool for marketers who are trying to establish commercial goals and need to see if those goals have been met.

You will be able to easily see where the customer engagement takes place and the direct relationship is built. For example, you could see that Facebook, which is generally customer orientated, is where you had your first customer engagement.

You might have a customer group on your website. You might have a customer form. Your goal is to find the simplest way to judge customer engagement. With social media usage growing at exponential rates, it is key to amplify your message.

When you engage your customer on some level, you can look at just how well your content/message is resonating to your audience. Sales are your end goal; however, before the sales, the KPIs can make things more manageable for those on the front lines and it will certainly make it more meaningful.

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Chapter 4: Ways to Improve Your Audience Engagement If your goal is to improve your customer engagement online, there are a number of things you can do. One of the main things you should consider is how simplistic your store is.

You achieve simplicity by focusing on your customers resources – those resources that they have the least of are what you should be focused on. For example, for some it might be mental effort for others it might be time, and for still others it might be the overall shopping experience.

If you are able to simplify an existing customer routine, you are much more likely to have them engage. In fact, if you just remove the distractions you will have made great strides in improving the simplicity of your site and making your customer happy and more likely to engage. Consumers look for shortcuts to reach their goals. For your customer it is important to discover a unique value and then to find the shortest way to get to that unique value.

When you highlight things that help your customer find the shortest path to get what they want, they are much more likely to be interested in making the purchase.

You will have a very engaged customer when you have one that sees a simple way to get what they want from your site. You need to be always meeting the expectations of your customer. In fact, it’s a sure fire way to enjoy customer engagement online.

You can meet your customers’ expectations by increasing your product/service relevance and communication. You achieve product relevance by providing testimonials, reviews, and complete instructions on using your product/service.

You need to have open lines of communication with your customers so that they can quickly get their questions answered. Online live chat is one way to accomplish this.

You should offer as many lines as communication as possible, including email, live chat, telephone, social media, etc. Make it convenient for your customer to get in contact with you.

You also need to make sure that you focus on creating the right channels with the right message at the right time, for your customer’s first step. Because if you miss them on the first step, they become your competitions customer not yours. 

All of your customers will have their own preference. Some will like social media, some will like email others will like a follow up call from you. It’s a good idea to test your customer market before you choose. Customer engagement is key to the success of your business. Being able to engage customers online has made it easier in many ways, but has also complicated the situation too.

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Chapter 5: Engaging Your Audience Using Relevant Content Customer engagement – in the world of consumerism it makes the world go round. So what type of content or offer do you engage in to keep the different types of audiences happy? Good question!

Capturing data and then using that data to make sound choices is how you are going to customize the content for your audiences. When you are able to understand your consumers’ needs, intent, and past purchasing history, you can leverage that information to re-engage and re-market to that audience.

You can easily achieve this because now you really to speak to their needs. How you do this will depend on what kind of company you are, what resources you have available and what your budget looks like. At the root of these strategies is useful content that is on topic and allows you to show a continuous relevance to the consumers who are purchasing specific products from you.

Through your consumer engagement, you should be getting an indication of what motivates the consumer and then you should be diligently working at helping to solve their issues. Blogs are a good way to have all of the information centralized. If you create a content hub and then you can repurpose that same content to Twitter, Facebook, Google+, Instagram, Tumblr, and the list goes on.

You can use as many of these social media outlets as you feel you will benefit from. All provide you with additional opportunities to reach your audience and reconnect.

Add scheduled email communication to your program that promotes brand recognition. When you offer useful information that the consumer finds valuable they are more receptive to hearing and sharing your message.

It keeps your product on the front lines online and good branding means your product has the potential to grow into being a household name. This approach means that you can address the needs of the many different audience types that you have. You can keep each engaged in something of value for them, so there is no need to lose any of your audience.

This approach also provides the opportunity to re-promote your products/services the right way and at the appropriate time, which add value. When you re-engage you re-affirm the relevance of what you have to offer. In that way, it is right side up marketing, because it has an inbound effect, rather than an interruptive outbound effect.

This is how you engage your different types of consumer audience and keep them happy along with keeping your company’s bottom line happy.

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Chapter 6: Revealed – The Secret Video Content Your Competitors are Using to Captivate their Audience Typically, marketing agencies benefit by using tools that allow them to see what the competition of their client are up to. From the results they find, they will then create their own campaign.

It saves them time as they can use what’s already proving to be working (or not working) within the industry. You now can take advantage of tools available to you and find this information out for yourself. Whether your company is small or medium in size, you will find these tools to compare vide marketing campaigns extremely helpful.

You can download the results into an Excel spreadsheet for ease of use. Never has it been easier to see how your competition is engaging customers with videos. Rivalfox hit the market in 2013 and it offers on demand competitor analysis using an algorithm that collects the results from hundreds of different competitor KPIs. It collects information from all the social media venues in real time.

You can engage in the pure statistics to measure the success of your competitions video campaign or you can invest in user testing to really understand what your customers are saying about the competitions website and the videos posted. You get a 14 day trial period and than the cost ranges from $49 to $299 depending on the number of users. Unruly is another software tool that you can turn to.

You will find larger companies like Adidas, HSBC or Evian use Unruly. Clients are use analytics from owned, earned, and paid media using Unruly Analytics. You can use the Benchmark Edition or the Campaign Edition. With the latter, you can assess the performance of each campaign and measure the success of these campaigns at engaging customers.

You can also look at your own videos and KPIs along with the competitions. You create the parameters that will measure success. You also choose if you want to bundle videos together.

You can identify trends and look at social media avenues where the biggest effect is being seen. Once you have the information you need to create your marketing strategy and decide how you are going to engage your customers.

This does not mean you should run out and copy what your competition has done, but it does mean you can find things that work and you will be able to emulate the success of your competition.

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Chapter 7: 3 Advanced Ways to Enhance Customer Engagement Customer engagement is a critical component in building a strong customer base. 3 ways to increase your customer engagement include clustering, content and copy. Let’s have a detailed look at each.

Clustering Anytime you can add a dose of reality to the online shopping experience, it is desirable. What I mean by this is being able to create the same type of experience that your customer would get from being in your store.

When you cluster products together that you might not necessarily find sitting together in a store or in website navigation it is a method you can use to add a human feel to your website merchandising. A reminder, you must never forget about cross selling.

You want to encourage people to see wholes rather than pieces. For example, with clothing you want your customer to see an outfit rather than an individual piece. Content We find that commerce and content tend to collide. What we are talking about is the content that is in addition to the descriptions that describe your products or services.

Your content marketing should be related to your products/services and is often referred to as lifestyle content. For example, food providers often will offer recipes, clothing merchants will often provide tips on various ways to wear different pieces of clothing, tech merchants will often provide information on website design or content, etc. 

You get the picture. You are going to first do an excellent job of describing your products/services for sale and then you are also going to provide value added content that your customers will want to read.

This will need to be updated on a regular basis to keep it fresh and have your customers returning. Remember, your content can be used to provide information on how to make the best use out of your product(s) and thus help to increase sales. Copy When it comes to selling your products or services, you should always be selling the benefits, not the features of the products.

Make sure to include SEO benefits and to keep it light and add some fun if it is appropriate, which it won’t always be. It is important to know your audience and provide copy that works for them.

The better you know your audience the better you will be at doing a great job of this and you’ll be rewarded by repeat customers to your site and an increase in repeat sales. Put these 3 practices into play sooner rather than later!

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Chapter 8: Focus on the Right Channel to Optimize Online Customer Engagement Establishing the right channel for your business to excel in online customer engagement involves having the right message at the right time for each customer segment.

Customers like to engage in different ways. Some prefer social media channels like Facebook while others prefer email. Test your market and determine what will work best for your customers. Check out these suggestions.They’ve been known to work very well.

1.Become the authority figure for your products/services in your business. Bring your expertise out in the open so that your customers can clearly see you are the expert. Offer free advice through your website, social media, or another company’s website. In today’s market the only way you can establish that you are an authority figure is to offer something of value to your customers.

This type of engagement increases your authority while interaction with no value will lower your authority image.

2. Supporting a customer community is a good way to establish a group of buyers but the best way for to you actually engage your customers online is have open channels that flow back to your business. Provide access to product designers, your shipping managers, your production team, etc. all of which can offer insight into the how and why of the way things work. This is generally deeply engaging to your customers. You can even provide a ‘how we get things done video’ that walks customers through the steps. This type of engagement increases customer loyalty. 

3. If you can offer your customers some type of game like experience this can be a real hit! Visitors love to compete and they like to have a unique shopping experience. So create a contest that has a number of  different milestones so the customer sticks with it. Offer a draw for something free weekly.

There are many different consumer type games and contests that you can offer. Whatever you come up with make sure it fits your customer profile. This is an excellent method to engage your customers.

The majority of customers like something that breaks them out of the routine shopping experience and grabs their interest. There you have it – three excellent methods that you can use to engage your customers online in a more effective manner.

Those companies who are successful at engaging their customers excel in their markets. You too can be one of them!

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Chapter 9: Prioritize Consumer Satisfaction by Delivering Exactly What they Actually Needs Too often, the customer makes their purchase and then the delivery is scheduled and occurs, but there is little or no more contact with the client. The customer experience becomes nil, nonexistent. This is not acceptable.

There must be Consistent Customer Engagement before the sale, during the sale and after the sale.

How do you feed back the customers experience with your product/service?

How do you make sure this happens? 

You certainly have many tools and options to choose from. The two elements you want to proceed with to help you value just how big the opportunity was or is; include looking at the reactive and the proactive approach. Reactive Many companies have made excellent use of customer reactions. Zappos might be one of the best examples out there.

This company is obsessed with their brand and making the consumer just as obsessed by using the tools that are out there. Tools like Facebook and Twitter offer channels for your customer service regardless of what the customer wants.

Tools like User Voice are becoming more commonly used, where feedback for product development can be gathered, and where you can gather information on what might be missing in your product.

Very valuable information and important in customer engagement. Proactive This is an approach that some companies are highly successful with and Dell is one of them.

Dell listens to the entire market and then looks for the happy and unhappy customers so that they can pro actively resolve any problems their customers are having.

They actually have a command center. By engaging with both happy and unhappy customers, they can clearly see what they are doing right and what they are doing wrong. These methods are not mutually exclusive to one another. They are simply individual processes that a company can use. One or both may be valuable to the company. Both do require staff that are focused on customer engagement.

These programs will not run themselves. Customer engagement is more overlooked now than any other time in marketing history. Ironically, right now, we have more tools available to use than any other time, so companies should be flocking to the tools to find out more about their customers so they can do a better job of finding them, keeping them, marketing to them, branding their product to them and creating a product that their customer wants.

A handful of smart companies are doing just that. What is your company doing?

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Chapter 10: Google Example of Brand Marketing That Engages Your Customers When it comes to running a successful marketing campaign, it is pretty hard to argue with what Google has to say. 

They deliver the simplest form of services. Google doesn’t just promote the spirit of its own innovation, it also encourages its audience to participate in self discover, telling them they have the potential to make the most out of the interne, out of the web.

Are you targeting the correct audience?

If all your marketing efforts are not focusing on your customers, it’s a waste of money and effort. You need to focus on your customers and you should be able to recognize your ideal customer so that you can base your efforts on those customers.

What is the gender, age, or job profile of your customer?

What are your customers’ abilities, interests, likes, dislikes, etc? 

When you do a proper audit, you will know your customer inside out. You are busy promoting your brand with zeal. You might be looking to send out a message, increase your followers, or improve your conversion rate. For each thing you want your audience to do, you will need to have a call to action that is effective. In fact, this call to action is a key part of promoting your brand and engaging with your customers, yet another reason why a brand audit can be extremely beneficial. Let’s have a quick look at the best brand audit process. 

1.Learn how your company is placing across the internet. There are many tools you can use to see where your brand is being mentioned – Google Search, Social Mention, Google Alerts, etc. You should be monitoring whether your brand is doing good or bad, where it needs to be improved,what your customer base is, what their needs are, and whether you have any bad reviews.

2. Take time to analyze your content. This can be tedious but since your content plays such an important role in your brand becoming established, it is worth your time to do a solid SEO audit. In fact, it’s mandatory. Check how your pages are ranking, identify the purpose of each page, and figure out if the information is properly targeting your audience.

3. Make sure to analyze your traffic being generated on your site. It’s an important part of your brand audit so that you can see how your site is attracting visitors

4. Monitor your social media channels and see what your customers are saying. Anytime there are complaints address them immediately. Make sure your interaction with your customers has the tone you want. Managing your online brand and your engagement with your customers means you need to always be focused on what’s going on.

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Chapter 11: 4 Best Ways to Engage Customer Lightning Fast Improving your customer engagement online is key to your overall success. Let’s look at 4 ways you can use to improve your customer engagement. Value Proposition For the majority of ecommerce merchants or any store with a website, taking advantage of value proposition can be a useful tool to engage your customers. In fact, many of the experts believe it to be vital. Your website design will leave your visitors with an impression about your products and website.

Web users don’t like to read unless they must, but that said, you need to make sure that you clearly state what your company stands for, your return policy, history of your products, and anything else that is valuable and important. Of course, value added content is important too, just make sure that it is written in an easy to read format and includes plenty of lists. Create a Product Video Many businesses have found that adding product videos to their website gives them a boost in their conversion rate.

What we know for all websites is that when you add video it creates a richer, more impactful product page that is going to engage and interest your customer much better than straight text.

They say a picture is worth a thousand words and that has been proven true time and time again online. If you can’t create a product video than at least make sure that you add pictures that are relevant to what you are talking about. Personal Customer Reviews Customer reviews are very powerful, which is why they are so popular.

They can take many different forms but it seems the most powerful customer review has a picture of the face of the person making the review. So encourage your customers to post their pic when they write a review. Create New Categories You want to make sure that you don’t confuse your visitors but you should still constantly tweak your categories and your filters to ensure that your visitors have the best possible navigation.

The navigation on your website can engage your customer or have them hitting the back button in two seconds flat. So, make it user friendly. Also, add categories for special events or holidays that apply to your products or services.

You might also add a sales page or a promotion category. Don’t be afraid to play a little here. It’s good to keep things alive. These 4 things are sure to help you do a better job of engaging your customer,

why not plan on implementing them today?

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Chapter 12: Does Your Content Need More Personality? 

We all know that there is a need for relevant and targeted content for your audience. But do we have to stick to the corporate image or can we show who we are personally and perhaps even add some humor.

That depends. Many companies tend to play it safe and show no personality while others are much lighter and share more of the personality of those responsible for their posts as long as it aligns with their tone of voice and brand. Once content is shared, it never goes away so before you post it is important to know your market.

Then you can decide if your content could use some personality. The Top Emotions We Invoice In Social Media Content Buzzsumoanalyzed more than 10,000 of the most shareable articles for topic and tone.

What they found is that the top three emotions invoked were laughter, awe, and amusement. When you publish for content marketing, it engages a psychological contract, which is why it is so important for you to comprehend how you can call upon the correct emotions to make the online connection a positive one.

We understand that people sometimes become angry and this can cause damage to your brand, which in turn can cause a loss of sales.

But can we still be controversial if we are not being political or personal?

 It is important to balance engaging, positive content that is sharable – there is no question that this can be a challenge. Although is some market sectors like B2B it can be easier.

The question becomes should you play it safe or should you take the chance and push your boundaries by including content that is entertaining and thought provoking and that may not be agreed upon by all.

According to the experts the benefits of sharing entertaining positive content far exceed the risks (at least in most cases) because it is this kind of content that is likely to be shared for its value.

Your visitors are likely to share this type of content with others who may not be currently following you and this can lead to a growth in followers and potential customers. An interesting topic can be an excellent ice breaker, and when you add a little personality it can take you from zero to one hundred in no time – at least when it comes to sharing your content and that’s the goal here right?

It’s important to not be worried about showing personality but rather to ensure you have set boundaries around that personality so none of your followers or visitors are negatively affected and you do not negatively affect your brand.

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Chapter 13: Enhance Customer Engagement by Creating Integrated Communications Lifecycle 

If you want to keep your customers connected, you need to create some type of communication lifecycle. You can’t just sell to them and forget about them. In fact, you might call this the Holy Grail in engaging customers and keeping them connected to your company and your brand. You can take advantage of marketing automation to accomplish this task. There are a number of marketing automation tools on the market.

Be sure to check them out and find one that works for you. This is an area that is in its infancy but it is being developed by some of the best in the integrated marketing automation industry like Eloqua or EDialog. Smaller companies are making this kind of technology available to smaller companies. Marketo, Office Autopilot and Genius are three of them. Marketing automation is very large and there are a number of different platforms, each with their own strengths and focuses. Marketing automation will include the gathering of information, analytics, auto lead generation, lead conversion, and cross department flow.

This is going to save a great deal of time and it is going to make it much easier to stay connected with existing customers and potential customers. The best starting point is a lead from a B2B marketer, who focuses on the automation of lead generation and conversion. Focusing on email that is outbound is the simplest example of automated marketing. From there it grows and grows.

It is complex and has so much to offer. Information is constantly being added, changed and updated and at the end of the day, 

you have an incredible amount of knowledge to help you to keep and grow your customer database. 

The power is in having the ability to layer on the purchasing intentions through web forms and click through behavior, and then to turn up/down the intensity of promotions and to strengthen the offers that are applicable to the consumer. 

You need to integrate your email communication, SMS, direct mail, etc. and it is completely doable using these platforms because you will design your own communication sequence for each of the segments and sub-segments. Your communication with your customer needs to begin before the sale and carry through long after the sale. Your communication needs to complete a lifecycle so that consumers are engaged from the beginning to the end and beyond.

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Chapter 14: 5 Tips to Test Whether You Are Successfully Engaging Your Customers You create a marketing campaign, but do you know if it actually working or do you just go on a wing and a prayer and hope for the best. Here are 5 tips you can use to test whether you are successfully engaging your customer. 

1.Test the audience – You need to ensure that your Twitter followers, LinkedIn network, Facebook followers, Google+ followers, etc. are actually the people that you need following your business and that they are the people you plan to be doing business with. If you are not posting the best content to engage your customers, it will be a waste of time and you will not reap the benefits. The same applies if you are not targeting the right people. 

2. Test the content – Once you have identified who the target audience, it is time to test your content on your social media sites. You need to know what content is getting the most comments, likes, shares, etc. Take notes and post content that is similar in the future to keep enjoying the benefits.

3. Test the depth of your content – You might get plenty of comments, tons of shares or likes, but do you actually know why you are getting them? Find out if it is your content that motivates them to actually respond. This helps you to understand the issues at hand.

4. Test what the best time of day is – Whether you schedule your posts or manually post them, you should be checking to see what time in the day your posts are getting the most engagement from your customers. Once you have a good idea of what content is working best, then you can figure out what time is working best.

5. Test each site individually – You have limited time so it is better if you do your checks one social media network at a time. By doing so, you will not be taking on more than you can handle at a time. You need to make sure that you look at each of the sites that you are marketing to your customers on. That’s it in a nutshell. Five tips that when you put into practice can help you to ensure that you are engaging your customer is the best possible way and that you are maximizing your marketing to your existing clients and potential clients.

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Chapter 15: Likes and Shares – Their Value in Customer Engagement Engaging your customers online is an important undertaking of every business and one of those ways is to engage them through social media. The social response is a way for your customers and potential customers to weigh in on what is being said on social media.

When a follower likes your content it generally means they have read it and they found it interesting or agreed with it. For the most part if a person, likes something it means it didn’t offend them. A like is similar to a ‘thumbs up.’ If they share your content then generally it means that they see it as having some value to others.

If you earn a comment, you need to realize this takes the most amount of effort so it is apparent that you have successfully achieved a high level of engagement and that is what your goal should be. To know that you are engaging with your customers online in an effective manner, you want to see them leaving comments on your posts.

If day after day your posts get little engagement then you need to consider what you can do to change the situation, because it is apparent that you are not successfully engaging. Of course, results you can measure relate to why you are on social media to begin with.

If you are there just to raise your brand’s awareness than you will likely have to accept getting likes and shares and little more. 

However, if you are there to engage with your followers or connections then you will want to create a two way conversation as much as possible. You need to recognize that the more you can create these two way conversations and engage with your customers and followers the more interested they will be in visiting your pages and seeing what’s new and exciting in your company world and what new products/services you might have to offer. 

Generating this kind of interest is good for business. It takes little effort to click a like button and really not even read what’s in front of you. It takes much more effort to engage on a post and that means your followers are actually paying attention to what you have to say and they find it valuable enough to have a conversation about. That’s true customer engagement online and that’s what is going to grow your business and improve brand recognition.

Chapter 16: How to Engage Your Customers With Holiday Marketing It seems there’s always a holiday around the corner. When it comes to online marketing no longer, do we wait for Black Friday to send our online marketing into overdrive?

Instead, we now address the holidays as they arrive. In fact, smart businesses think about starting their marketing kick offs earlier rather than late. At one point, we recognized the main holidays like Christmas, New Years, Easter, etc. Now we recognize many holiday (as far as marketing goes) including Black Friday, Halloween, Martin Luther King Day, etc.

It seems retailers from all walks have learned that holiday marketing can be extremely beneficial to them. Let’s look at Halloween as an example. When you are planning your Halloween campaign consider this, 71.5 percent of all adults plan to celebrate or participate in some kind of Halloween activity. 

There is no specific demographic that is more likely to participate than another. This would indicate that no matter what demographic you serve you can benefit from running a marketing campaign through Halloween. This is one example of how knowing the stats for a particular holiday can be beneficial in helping you decide whether to run a campaign.

Generally speaking, if you ignore a holiday you will be missing out on a marketing opportunity and a way to engage your customers. How to Engage Your Customers With Holidays

1.Have a loyalty program where holidays build additional bonus points. You can even run a separate loyalty program from just holidays if you want. Always test the waters first. See how receptive your customers are to a loyalty program.

Try to design one specific to your brand and your customer needs. Your options truly are endless.

2. Offer free giveaways with purchases on holidays or create mystery packs that you sell on holidays. You can use this in many ways to participate in the festivities of the holiday season. Don’t be afraid to be extremely creative with your giveaways and try to tie them to the holiday. 3. A holiday is an excellent time to give your site a facelift. Work with your website designer to make small holiday related changes to your pages. You can have a lot of fun to this! You might even be able to make the changes yourself depending on your skills or how much access you have to your site.

4. This is an excellent time to reach out to your customers and engage them. You can combine your marketing for that period with the holiday. Include social media and email campaigns. Let your customers know that you love to celebrate these special times. Learning how to engage your customers by incorporating holiday celebrations is a skill you won’t want to miss out on.

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Chapter 17: Online Customer Engagement Means You Need Insight on Your Customers If you think about it, the customers that have purchased from you are special. You have their money - they liked what you had to say and offer and so they made a purchase.

These customers now have their own unique perspective on customer engagement with your company, from finding your company online, to comparing you to the competition, and deciding to buy from you.

What happens after that? Your company might reward them, simply re-sell to them, or maybe even ignore them. The first thing you need to understand is how they see you based on their experience with your company.

This means you need to harness the insights you have on your existing customers and these insights could help you do a much better job of generating sales. There are numerous ways that you can generate customer insight. However, you should incorporate some of it into the day-to-day operation of your business.

Other components can be carried out during key periods throughout the year. It’s a good idea to ask questions around their satisfaction with their purchase, how their online customer experience was, what it was like to deal with your company from an outside perspective, did you meet your customers requirements and expectations, etc.

Here are some ways that you can use to gather this information: If you don’t have a steady stream of data and prefer to ad-hoc, emailing out a survey works great. For example, once a year, you can send out a large questioning based on your database.

It is the most common way to gather insights and it can be done last minute when you feel like things are sliding. However, it is better if you use your email survey to capture insight on your marketing and sales process.

You can gather data from the masses who do nothing on your site using tools like Kampyle or 4Q – these have low commitments. In addition to learning about your customers, it is important that you learn about those who visit and leave without making a purchase.

It is better not ask all the questions at once. You can overwhelm your customers by doing so. Tyr to build ways to capture relevant data at different stages of the customer engagement so that you learn about your potential consumer, as they get closer to making their purchase. Feedback and insights are an important part of understanding your customer engagement and determining whether it is effective or whether it has weak areas that should be addressed. Make sure that you make use of it.

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Chapter 18: Case Study - How One Company Uses 

Viral Video to Engage Customers at Minimal Cost?

Every year there a number of digital conferences that occur, sharing how they have enjoyed brand success as well as the obstacles they have overcome. Recently at one of those digital conferences, Tesco shared their international marketing campaign and we think it’s worth sharing further. The challenge that Tesco was facing in their international marketing is that while they were a household name throughout the UK, they were entering new markets, which included their online grocery delivery service.

This did not have much awareness – in fact, Tesco would call it poor. So it’s goal was to raise the awareness of this service with a younger generation who generally was watching less television than previous generations.

Part of Tesco’s solution to this was their lighthearted, funny, videos that aired on YouTube. These videos went viral in Poland in no time at all. This is an excellent example of how a marketing campaign can use entertainment to create a message that is appealing to different cultures. It is an excellent example of how you can engage your customers and potential customers on a low budget and enjoy great success.

Tesco began this trial in Poland and YouTube videos reached more than 740,000 views in just a few months, peaking at a more than 1 ½ million views. The cost – only a few thousand dollars for each of the videos. The benefits far exceeded the cost of producing and airing these videos. In fact, it exceeded their own expectations.

It’s time to back away from promotion driven videos that are very expensive to produce and instead think about creating marketing videos on a low budget that will engage and interest your customers.

It’s time to look at how your company could produce a video that was entertaining and that your market wanted to watch, without spending a huge amount of money.

You may not have even considered videos as a marketing tool you can take advantage of. You should! More and more companies are recognizing the value of videos.

YouTube remains the most popular mode of distribution but there are others such as Vimeo. Don’t be afraid to explore the various channels. In addition, to creating and sharing these videos to engage your customers don’t forget to share them through your social media networks such as Facebook, Google+, Twitter, LinkedIn, etc. – there are many! Take advantage of a fun and interesting way to engage your customers!

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Chapter 19: Make Sure You Deliver Valued Experience for Your Customer to Engage them Effectively Your customers are important to you.

In fact, they are your business. So how do you make sure you engage your customer and give them a valued experience? Good question! 

You need to layer your customer’s experience, but how do you do that? The best way is to build social objects that create a sense of community that operates like a hub. You have a center point and then everything flows out from there. This is a great way to re-affirm your brand relevance. Why? There are two reasons.

You connect consumers with other customers and create a deeper more meaningful experience on your brand and related subjects. In doing that, you are able to re-sell. Two powerful reasons! This hopefully helps to make it clearer for you. A platform for sharing – One of the most powerful methods to stay valuable in the consumers eyes is to allow consumers to connect and share amongst themselves with other like minded people. This creates the ‘perfect storm,’ because like minded people are flocking together so you can deliver ongoing information and insight about your brand to one solid platform.

Here discussion can take place and these people can share with others. You are directly engaging with your existing customers, which is so important and they enjoy a value added experience.

Tons of discussion can go on here. A blog on your website is the perfect central point and from there it can branch out to social media networks that are relevant such as Twitter, Facebook, Google+, Tumblr, etc.

You can post one new blog a week that will carry you through the week. Of course, more is better, but the point is this is what you can get away with. Interactive tools – Make use of the many interactive tools that are available to help make it easier to engage with your customers and potential customers.

There are Q&A tools the help you make decisions, there are analytical tools that help you see where your audience is coming from and whether you are on target, there are tools that can …

well the list goes on. Take advantage of any of the tools that can make your life easier. Google Analytics is a must. Engaging with existing customers not only helps to keep them as an active customer, it helps you to learn more about this customer and how you can continue to offer them products/services under your brand.

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Chapter 20: 3 Basic Methods to Boost Customer Engagement Level Online Engaging your customers online is an important part of your business success. To do so takes some work and planning on your part. Here are 3 key ways that are guaranteed to help you engage better with your customers online. 

1. Social Media Social media a very broad arena. It includes many things such as crowd sourced imagery, simple embedded tweets, social sign-in for comments, incentives against content, trending items, share imperatives and much more. Social media is a tool that should never be overlooked. Because there are so many social media, networks to choose from you need to know your customer well and then choose what social media avenues would work best for your business. Use as many social media outlets as you feel will be beneficial to engaging with your customers. 

2. Site search Make your site search as simple and as useful as possible. For example, ToysRUs has their search setup to auto complete. It also shows the SKUs for each term the user types in. Take this example and use it on your website, even on a smaller scale. The accuracy of your results is very important so focus on that as your number one priority. Then make things simple for your visitor to use. Make the search as functional as possible and the easier it makes your visitors ability to find what they want the better.

3 Live chat The call to action is important on every ecommerce site, and live chat can play an important role in achieving your call to action. It is a valuable feature it has so many uses.

You can have live chat to solve customer complaints, answer questions, provide inventory lists, etc. and it can include a call to action. Live chat provides instant gratification for the customer and an excellent way for you to engage your customer online.

However, it is important not to frustrate your customer by claiming you have live chat and then having it seldom actually available, instead answered by a computer.

No live chat is better than this method. Clearly state the hours when live chat will be available. Make use of these 3 key ways to engage your customer online and keep them happy. Your customers are the key to your success, so make sure that you give engaging with them the attention it deserves.


Productive Power House

 Productive Power House


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Contents

Chapter 1: Introduction

Chapter 2: The Big E’s

Chapter 3: The Success Journey 

Chapter 4: The Success Action Plan

Chapter 5: Becoming a Productive Powerhouse

Chapter 6: Your Energy

Chapter 7: Powerhouse Productivity Hacks

Chapter 8: Use Leverage

Chapter 9: Follow One’s Cause Until Successful (FOCUS)

Chapter 10: Conclusion

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Chapter 1: Introduction Productivity and Time Management Ask any successful business or individual out there, and I’m sure they will tell you higher levels of productivity are a crucial aspect in ensuring revenue growth and achieving success.

In fact, many individuals and corporations willingly invest large sums of money and effort in order to improve in this area. Higher levels of productivity in individuals (whether as part of an organization or alone) helps to bring them closer to their success targets within a shorter time period, and prevents needless wastage of time, money and effort.

The dictionary defines productivity as “the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services”. To explain it simply on a more individual level - it is just how much one can get done in a set period of time. And when productivity is mentioned, time management is usually also brought up ; they go hand in hand. Both are strongly correlated - higher levels of productivity is usually the result of better time management.

All That You Know About Time Management Is Wrong Yup, you got that right. Your understanding of time management is very likely…

wrong. Time management is in fact, a strange concept. Time cannot be managed or influenced; it is something that is pretty much out of our control. All of us, despite our social or financial background, are allocated 24 hours in a day, no more or less. Once gone, there’s no way we can get it back.


Our day-to-day responsibilities - be it family or work, takes up a large portion of our time. Not only that, time is fleeting and so easily robbed from our hands. Unexpected things pop up all the time. Priorities change. Things go terribly wrong. You get sick, or tired.

You can only do so much - you’re only human, after all.

You can, however control YOU. And your CHOICES. Time management is more correctly, all about self-discipline and task management. It’s the management of expectations as well as interruptions.

It is the ability to manage your actions, habits and priorities based on the time you are given. It is understanding what matters most, making a choice to make room for that in your life, and getting rid of the unnecessary, unimportant stuff that’s hogging up your valuable time. Also, time management is not a one system fits all method.

There is no perfect method. Different individuals have different styles - we’re all wired differently in terms of personality type, identity and individual life circumstances. Some may find that a to-do list works for them; others may find to-do lists hard to follow and demotivating. It’s all about finding your groove - different strokes for different folks.

Multitasking because you want to manage time better? Bad idea. Contrary to popular belief, faster and more is NOT always better.

Multitasking is one way to destroy your productivity levels. Sure… you seem to get more done this way. However, you are probably more likely to make mistakes - which will result in you doing things over again. Stick to focusing on one task at a time, and taking sufficient breaks whenever possible - you’ll stand to accomplish more this way.

Now, we’ve mentioned that juggling multiple tasks at one time is counterproductive. However, striving to complete each task no matter how long it takes is also not a wise idea when it comes to time management. Restrict your time spent on a task, and schedule accordingly. As you can see, a lot of what we know regarding time management are in fact, myths. Many of us have skewed perceptions or are misinformed when it comes to time management.

These myths, over time, through the people around us or the media we consume, become deeply ingrained within our mindsets; we eventually regard them as facts and hold on to them. As a result, we are prevented from becoming truly and fully productive in any aspect of our lives.

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Chapter 2: The Big E’s Effectiveness versus efficiency. Both terms are adjectives that begin with the letter ‘e’, and are used to describe how work is done. Not only that, they sound quite similar.

It is relatively easy to mistake one for the other, or use them interchangeably (a lot of people do!). However, these terms are anything but similar - in fact, they each carry completely different meanings. Effectiveness is all about doing the right things; it is result oriented.

It is when one’s objectives are in line with their main goals, and indirectly your purpose.

It is finding ways to improve outcomes. For example, if your goal is to increase awareness and sales of a particular product to reach a particular target, you should engage in tasks or activities that will help move you closer to your goals (eg. marketing and ads, in this scenario) , and not waste time on irrelevant tasks that do not serve your goals.

This makes you effective. Efficiency, however, is more about doing things right; this aspect is task oriented. It is using better ways to get something done well in the shortest amount of time possible, while utilizing the least amount of resources and/or costs. An example of efficiency would be using a computerized system to get things done accurately in a shorter span of time; as opposed to relying on manual methods to do the same thing, which is susceptible to human error and is more time consuming. Either one can exist without the other; one can be effective but not efficient, and vice versa.

It is entirely possible for one to be effective in achieving their goals, while being inefficient in the way they do it. It is also entirely possible to be none of both at all.

In fact, there are four possibilities: 

1. Effective and Efficient 2. Effective and Inefficient 3. Ineffective and Efficient 4. Ineffective and Inefficient

It should be noted however that true, optimal productivity is a combination of both efficiency and effectiveness (Number 1) - the Holy Grail for every individual or organization. It is not possible for an organization or person to reach peak productivity levels, if they are lacking in either efficiency or effectiveness (Number 2, 3 and 4). If anything, they’re setting themselves up for either mediocrity or inevitable failure.

Effectiveness > Efficiency In terms of order of importance, effectiveness should be prioritized over efficiency in all your considerations about productivity.

This however does not mean that you should disregard the importance of efficiency altogether - again, as mentioned earlier, productivity is a balanced combination of both.

Effectiveness involves the big picture. Putting effectiveness first just means that you should first and foremost focus on doing the right things in order to improve your chances of getting a good outcome. Once you get yourself on track and laid out the basics, you can then look into how you can improve the way you do things.

The logic here is to concentrate on being efficient at the tasks which are significant and are effective in contributing to your goals. There’s no point in being particularly efficient when the tasks you carry out do not contribute to your purpose and goals. To sum things up : efficiency is a modifier for effectiveness, not a substitute.

Efficiency is meaningless on its own. The problem with most people is that they tend to gravitate towards efficiency, rather than effectiveness. It is perfectly understandable - being efficient is a whole lot easier than being effective. Being efficient involves improvements on a smaller, more manageable scale; effectiveness however requires a whole lot of brainstorming about one’s goals, values and different approaches, on a larger scale. And that is intimidating.

Not only that, people who put efficiency before effectiveness have this tendency of looking for better and perfect ways of doing things, and head nowhere instead - which ironically, leads to ineffectiveness. Increasing Effectiveness 

So how does one increase their effectiveness? 

Put some time aside to evaluate these few things : Clarify the What- focusing on the results you want to achieve and defining the picture of success.

Clarify and pursue key strategies that will give you the highest possibility for success. Now that you’ve established your plan of action, you can focus on how to increase your efficiency.

This would mean concentrating on the How’s - implementation of your strategies in the most efficient way possible, and improving how you do things as you go along. In the coming chapters, we will look into further detail on this, as well as many other helpful tips that will skyrocket your productivity to optimum levels.

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Chapter 3: The Success Journey To embark on a major journey, you should first have a real idea of your destination. This way, you’ll be able to plan adequately for your journey - directions, mode of transport, estimated costs, time, etc. Skip that, and you’d end up wandering aimlessly. Or find yourself lost somewhere in middle of Timbuktu.

Sure, you’re on a journey alright...but where? Similarly, when it comes to planning for your success, you will need a “destination” and a “roadmap”. That would be a clear vision of what you want, and specific goals to help you on your way to achieve your idea of success.

Creating A Vision To be truly effective in your pursuit for success, you should first be able to visualize your “destination” - a clear vision of where you want to be in the future. It’s what you desire, your passion, your purpose in doing something. Creating a vision is important. It’s the very thing that gives you direction, a compass that directs you in making the best decisions, and taking the right actions that will propel you towards success. It’s what gets you excited and motivated to push beyond your selfimposed boundaries.

It’s what keeps you focused and on top of the game. To begin, take some time to envision how you see your life in your ideal future. Reflect on your passions, core principles and values you live by, and your purpose in life. Remember to define your vision - make sure your vision is specific and clear. It is your starting point - the very foundation you will be building on. It is the ideal you will be striving for, to get close to.

It should be something that is in line with your values and principles, as well as your view of the future. Simply coming up with a vague vision of wanting to be “wealthy” or “popular” is not enough ; it should be something more solid and specific.

To be a healthier individual - both mentally and physically. 

You can also think of the people you admire and look up to - the kind of characteristics or habits you wish to emulate yourself. In fact, you can even ask them to be your mentor, to help you think things through on certain areas and advise you on what has worked for them. Again, don’t restrain yourself too much when creating your own vision.

Your vision is personal and unique - there is no right or wrong. It’s something that only you can decide for yourself, and this also is dependent on what you want to achieve in life. Remember, the point of creating a vision is to know your reason for doing something, and to help you be more focused and motivated.

Setting Your Goals But simply envisioning the future is not enough - that just reduces your vision to little more than a glorious daydream.

Visions will remain unattainable when not coupled with goals. And this is where goals come in. Goals are more specific and quantifiable targets - it’s the “roadmap” to your journey of success. They act as benchmarks or milestones, aiding you in laying the path for the rightful achievement of your vision.

This also includes the tactics as well as strategies you use to work towards your vision. To explain it simply, goals are a tool to help you take conscious steps each day to help you realize your vision. Again, I have to emphasize here that a solid, clear vision first is important.

The goals you set and work towards achieving should be in line with your vision. This keeps you focused on the big picture as to why you should complete your goals. A good approach to use when it comes to setting your goals is the S.M.A.R.T.E.R approach to goal setting.

S.M.A.R.T.E.R is an acronym that stands for: Specific Measurable Achievable Relevant Time Bound Evaluation Revise Here’s a detailed elaboration this approach.

1. Specific Your goal should be specific and crystal clear - you should be able to know what success looks like here. The more specific you can get, the better. A good tip here is to ask yourself the 5 W questions below :

What do I want to accomplish? Why is this goal important?

Who is involved? Where is it located?

Which resources or limits are involved?

2. Measurable The goals you set for yourself should be measurable and quantifiable.

This is so you can track your progress and performance properly. Being able to see progress is a great motivator - it gets you excited knowing that you are well on your way to success. Not only that, this helps your focus.

3. Achievable A successful goal should be one that is realistic and achievable. Lying to yourself and aiming for a goal that is beyond your abilities will only result in failure to reach that goal.

That being said - this is not an excuse for you to be complacent here. You should set goals that will stretch your abilities but also remain possible for you to achieve. Also, you should consider factors that will affect the achievability of the goal, like financial and time constraints.

4. Relevant Your goal should be relevant. It should matter to you, and also be aligned with your other goals and vision. This step keeps you from focusing on the wrong things.

5. Time-Bound Every goal you set should have a deadline - this gives you something to work towards. However, aiming to hit a goal in 5 to 7 years is not considered a proper deadline. Sure, it contains a time element - but it’s not specific enough.

Your plan to reach a goal in 5 years will be quite different from your plan to reach a goal within 7 years. Setting a more specific date for your goals allows you to develop a clearer plan to achieve it. This also prevents you from letting other everyday matters take priority over your goals.

6. Evaluate Over time, things happen and goals change. Look over your goals from time to time and evaluate them ; check if they need changing to fit your current situation. Constant evaluation of you goals is essential for you to reach your goals.

7. Revise Upon evaluation, if you find that your goals need readjusting, revise them accordingly.

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Chapter 4: The Success Action Plan Every success story comes from perfect planning. It is harder to achieve success from simply going at it and hoping for the best.

This is because you might encounter problems along the way and don’t have any ways to overcome it. It is baffling why some succeed and some fail. Sometimes it may even seem unfair.

You may know friends and family who are fantastic people, act appropriately, have good education, have good jobs, lead good families and generally possess the good things in life. But somehow they still wallow in desperation and difficulty.

Then there are those who always achieve so much success and yet do not have high merits.They have no education, poor attitude about themselves and other people and maybe dishonest and unethical. In these cases, the actual defining factor is the strength of one’s desire to get ahead.

Despite their lack of virtues, knowledge and appreciation, these people often got ahead in the success race. This is also why many times you see drug dealers and gang members driving Lamborghinis, while many good and honest people you know are struggling to pay their bills. If the desire is strong enough to achieve the goals, why do many still not?

The sad answer is there is only desire, but no work. Oftentimes many dream big but do not hustle and put in the work. They do not stay up late at night developing new solutions to their problems. They do not work 16 hours a day closing a sale.

They do not struggle to ensure the prospects they approach turn into qualified clients. They do not learn all that they possibly can about our industry and our markets.

They do not work to get around the right sources of influence, or to associate with those people who can help them to achieve their goals. While you are sitting there dreaming, some are getting off their seats and working.

So, what are the steps to develop a plan that will work amazingly and take you to the finish line strongly? Here are the five major points to keep in mind: 

Step 1: Develop The Right Plan For You. Some people are very detail-oriented and are able to closely follow an intricate plan to the letter. Others are more effective when they see the bigger picture first and then frame out the small steps that lead to the final goal.

Each of us is unique and motivated by different factors and you've got to develop a plan that is right for you and fits you. Some plans will not be as intricate as others, but we all must have a plan, along with goals in that plan, to move us along. If you are a free spirit, don't tell yourself you are going to spend two hours a day with a book and a journal.

It probably won't happen and you will just get discouraged. Whatever your personality, your strengths and your weaknesses, develop the plan around them. This is not a one-planfits-all proposition.

If you’re detail-oriented, it’s best to map out the small steps in your plan with utmost focus. This means being very clear on what you want to achieve daily, weekly or monthly.

For example, the first small step to achieving your ideal weight is to cut out 1 serving of sweetened drinks by the end of Week 1. For those who like to see the bigger picture first, it helps if you imagine how it will be if you’re, say, 20 pounds lighter. You may be able to get out of bed easier, your energy level will rise, and you will fit into those apparels that you yearn to wear.

Then, map out what you need to do in order to achieve that.

Step2: Allocate The Time For It. This is crucial in your planning, because you’ll be clearer on when you should commit on achieving your goals. In this case, let’s use back the weight-loss goal.

It might be alternating aerobics and weight training every other weekend. It might be running 30 minutes each morning or swimming after work.

It might be in the car listening to weight loss motivational podcasts on your way to work, or it might even be meeting your coach once a week to set your workout plan and to check on your progress.

Whatever it is, be specific on the where, when and how to do it, and actually do it. In your step-by-step plan, put down points that represents small achievable goals that you can accomplish in a short time.

They should be specific because if you straightaway put down a major goal, you may think it’s too big to achieve. The next crucial element in achieving your goals to success is not starting to work on it, but to keep going at it. Discipline comes into important play here. Take those steps every day, which will close the gap to your goals.

Step 3: Keep A Journal Two words that will help you a lot: Take Notes. In all seriousness, your memory should not be trusted. It’s much better and workable when you write it down, and write it in a single place so it’s easier for you to remind yourself where you’re heading to and what success have you achieved. You will find that this step will help you tremendously in the long run.

Record everything! Be it the ideas and inspiration or reminders and failures that you have gone through. This massively helps carry you from where you are to where you want to be.

Write down the ideas that you get from outside sources that impact you most. Complement them with your own ideas that further suit your style. Do a brainstorm session with yourself on what you want and how you want to do it. And finally, record all your dreams and ambitions, and put it where you’ll read them first so you stay reminded and motivated.

Your journals are a gathering place for all the valuable information that you will find. If you come across something that you think will hugely help you achieve, for example, wealth, power, sophistication, health, influence, culture or uniqueness, do not delay.

Write it down. Strengthen your reflection and motivation by using the information you gather and put it where it will be recorded permanently.

Step 4: Reflect on Where You Are and Where You Want To Be Next step is to make the time for reflection. This is where you spend some time to go back over, to study again the things you've learned and the things you've done each day.

This can also be called ‘running the tapes again’ so the day locks firmly in your memory and serves as a tool for motivation and keeps you going. As you go through it, spend time reflecting on its significance to you.

What you can do is take a few minutes at the end of each day before you go to sleep, and go back over what happened and you have achieved during the day: pay extra attention to who you talked to, who you saw, what they said, what happened and how you felt. 

Another way is to take a longer time at the end of the week to reflect on the week's activities and achievements. It also pays to periodically stop, step back and look at what you’re doing and see if it serves to push you to your goal or otherwise. 

Then tweak it a bit so you are kept on track. Take a half day at the end of the month and a weekend at the end of the year so that you've got it, so that it never disappears, to ensure that the past is even more valuable and will serve your future well.

Step 5: Set Clear and Achievable Goals Remember that your plan is the roadmap that shows the way to your goals, which means it is always an essential tool that helps you to succeed. Setting goals is also an invaluable skill to learn because it can change your life for the better, and does it in the fastest way. Mastering this unique process can have a powerful effect on your life, too. If you have a set of clearly defined goals, it can surprisingly be a powerful indication of telling if you have only hundreds of dollars or millions in the bank! If you don’t have them yet, better to frame them out immediately so you have a lucid view of your future and dreams. Set your own goals clearly as soon as possible because it is the greatest influence on your future and the greatest force that will pull you in the direction that they want to go. It all boils down to this: If you plan and design your goals well, your future will be very bright.

Step 6: Act on It! So what still holds you back from your success?

You have a very strong desire to do it already, and you have already created a plan that will take you there.

The next step? Take action! Here’s the thing: successful people aren't necessarily smarter than others; they just work the plan to the letter, they follow through on the plan and ensure the plan serves them to reach greater heights.

The best time to act on your plan is when your emotions are strong. There’s a little thing called The Law of Diminishing Intent. This essentially means your desires diminish over time, and if you don’t act immediately after having the desire, your goals are harder to achieve. 

Act when the idea strikes you, when the emotion is high, but if we delay and we don't translate that into action fairly soon, the intention starts to diminish, diminish and a month from now its cold and a year from now it can't be found. This is where discipline comes to play - work the plan when the idea is strong, clear and powerful. You must capture the emotion and put it into disciplined activities and translate it into strong unrelenting action.

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Chapter 5: Becoming a Productive Powerhouse High productivity is a major goal for many people, because more things can get done if you are in a high-productivity environment.

While this concept may seem simple, to fully understand what it means to increase productivity, the definition cannot be taken literally. You actually must develop a stronger understanding of this concept wholly and use it to your advantage fully.

To put it in simple terms high productivity means that you are putting out products more quickly or completing tasks at higher speed than before. Theoretically, it made sense - the more products someone produces or services the person completes, the more positive results come in, making increased productivity a high priority for many workplace environments. There are some things, however, that studies say cause your productivity at work to plummet, such as unfavorable environment, distractions and plain old procrastination You cannot always control your environment, but the good news is you can control what you get done.

Plus, you can learn from others to be even more productive. There are probably more direct ways to help your productivity increase such as a conducive environment or closing the Facebook tab on your browser, But these are small hacks that actually only do so much. There are more meaningful ways to be your best. And you can learn these skills by taking some cues from the world's most successful people.

Have Big Goals in Mind Firstly, you can set big goals and then act to fully accomplish them. Facebook founder Mark Zuckerberg is a master at this, making room each year for a new challenge, which he says allows him to "learn new things and grow outside my work at Facebook." And it pays!

He’s now fluent in Mandarin and is meeting new people all the time. Looking at it backwards can help too, link Amazon’s Jeff Bezos does. He makes room for big goals by starting with the customer's needs and working backward to build skills to get that work done faster. As Bezos said it, "We learn whatever skills we need to service the customer. We build whatever technology we need to service the customer.

Give Each Day A Theme Try copying CEO Jack Dorsey for this. When splitting his time between Square and Twitter, he stays productive by giving each day a theme -- Mondays for management, Tuesdays for product, etc. As he explains, "There is interruption all the time, but I can quickly deal with an interruption and then know that it's Tuesday, I have product meetings, and I need to focus on product stuff." Another tip you can use is the "no-meeting Wednesdays" Facebook co-founder Dustin Moskovitz believes that this gives him and his team a good amount of time each week for "focused, heads-down work." 

Set Limits You can only spend so much time focusing on something. After that, it’s time to move on to the next important thing. For example, former Nissan CEO Carlos Ghosn sets only allocates 1 and a half hours to on single-purpose, non-operational meetings, with half the time for presentation and the other half for discussions. Another thing you can limit is the length of your emails.

The Facebook COO Sheryl Sandberg says she responds to every single work email, but she saves time by keeping the responses short. "I would rather give a short, quick, incomplete answer than wait and do it better," she says.

Deep Work Zone Focus, focus, focus. This is perhaps most important productivity secret. Bill Gates would set time for Deep Work, where he would allocate time each week to do his most challenging work without any distractions -- no stopping, not even for sleep. 

Cal Newport, author of the book “Deep Work” said, "Deep work is important ... not because distraction is evil, but because it enabled Bill Gates to start a billion-dollar industry in less than a semester." 

Streamline Decisions Jeff Bezos makes a lot of decisions every day. Since this can be time- consuming, he’s developed a four-step process for navigating his business more quickly. First, One-size-fits-all decisions are a no-no. “Many decisions are reversible, two-way doors,” he writes in his letter to shareholders. “Those decisions can use a light-weight process.”Second, make the decision when you are at 70% of your intended information. “If you wait for 90% ...you’re probably being slow,” he writes.

Disagree and commit. “This phrase will save a lot of time,” he writes. “If you have conviction on a particular direction even though there’s no consensus, it’s helpful to say, ‘Look, I know we disagree on this but will you gamble with me on it? Disagree and commit?’ By the time you’re at this point, no one can know the answer for sure, and you’ll probably get a quick yes.”

And fourth, address the real misalignments early and focus on them immediately. “Sometimes teams have different objectives and fundamentally different views,” he writes. “They are not aligned.

No amount of discussion, no number of meetings will resolve that deep misalignment. Without escalation, the default dispute resolution mechanism for this scenario is exhaustion.” Get To Work Before Everyone Else The early bird catches the worm.

Try starting work before everyone wakes. Like 4 am like Sallie Krawcheck, CEO of the digital financial platform Ellevest. The reason is “The most precious commodity in business is time. And I find I am most productive when I balance time that I spend with others with blocks of time during which I can think, write and —my favorite — build earnings models,” she writes. She further elaborated that at this time, “My mind is clear, not yet caught up in the multiple internal conversations that we all conduct.

with ourselves once we gear up for our first meeting of the day. And there’s a peace that comes from knowing that my family is all in bed and safe upstairs while I work. It is at this time of day that I often have a rush of ideas (some of them are actually good).”

Protect Your Time Instead on starting the day with important tasks, Keller Williams Realty founder Gary Keller blocks out the first few hours of his day to work on his most important task for the year—his “one thing.” This is because this one thing, when tackled, will make everything easier to do or unnecessary. 

Keller has used this to write books and grow his company to the largest real estate franchise. Keller also believes that until this one thing is done, anything else is a can impair it. “The key is time. Success is built sequentially. It’s one thing at a time,” he writes in “The One Thing: The Surprisingly Simple Truth behind Extraordinary Results”.

Close Virtual Doors Open work environments opens up many good possibilities but also can hinder productivity with unnecessary distractions and interruptions.

Michael Pryor, former CEO of Trello, encourages workers to close virtual doors by turning off Slack and email, and by putting a Post-It note on their desk that says “heads down.” Interruptions are weird. They leech time from important projects and take a while to recover from. “Every time you switch contexts, there’s this huge cost associated with that,” Pryor said in an interview with Time. “Our time is limited, essentially. Your trick is to be able to ration that resource for all the things you need to do, and that’s the hardest part of being productive.”

Separate Work And Personal Life 

This may seem counterintuitive or even obvious to some, but it’s nonetheless as important as anything. YouTube CEO Susan Wojcicki makes being home in time for dinner with family a priority.

Leaving the office on time helps her consolidates her work and get it done more rapidly, so when she is home, she can focus on her family without any distractions. “We try to have the rule to not check email between 6 p.m. and 9 p.m., because if you are on your phone then it’s hard to disconnect,” Wojcicki said in an interview with the Wall Street Journal. Pulling the plug when the time comes can actually help you stay productive, creative and your pursuit to success a surety. “[Success]

is not based on the number of hours that you’ve worked,” Wojcicki says. “If you are working 24/7, you’re not going to have any interesting ideas.”

Clear Out Your Inbox Everyday “Email is unidirectional—anyone, at any time, can just go to your inbox without permission, invitation or consideration, Elliot Weissbluth, CEO of HighTower, writes on LinkedIn. “Empowering the world to demand a thin slice of your attention is more than unfair— it’s a recipe for constant distraction.”

He uses three rules to simplify things and keep him focused and productive

1. Unsubscribe from newsletters. It takes more time than simply deleting, but actually saves hours every year.

2. Delete and completely forget about it. “When in doubt, delete. If it’s that important, someone will follow up with you. Then respond to what you can and move the rest to recycling” he writes.

3. Don’t bother filing. Use a good search tool to scan your folders and find things you need instantly. 

“If you do nothing else but these three things, your inbox will be a lot leaner,” he writes. “Whatever messages are left become a to-do list of the items that actually need your care and attention. Keep this list short, between two and five items, or what you can actually hope to achieve on any given day.

Get those items done and you’ve just reached Inbox Zero.” It might seem unorthodox that some steps make you seem less productive. But again, it is more than simply cranking out more than you usually do. Being productive is not only being efficient. It also means you are effective in your work, where you take steps to completely turn problems into solutions that make extra work unnecessary.

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Chapter 6: Your Energy To effectively reenergize yourself, you need to shift your emphasis from to investing more in yourself, so you stay motivated and able to bring more to the table.

You need to recognize energy-depleting behaviors and then take active steps in changing them or deleting them altogether. Energy is very important when you’re aiming for high productivity.

If you look at successful people and ask them how they do it, they will always say energy as one of their main drives to success. Defined in physics as the capacity to work, energy comes from four main sources in you: your body, emotions, mind, and spirit.

The Body It is no news that improper nutrition, exercise, sleep, and rest affect your energy levels, emotion management and focus.

Nonetheless, you may be guilty of ignoring ways to practice healthy behaviors, given all the other demands in your life. You may be doing things such as skipping breakfast, failing to express appreciation to others, struggling to focus on one thing at a time, or spending too little time on activities that give them a sense of purpose.

While it is not surprising that these behaviors are counterproductive, having them all listed in one place can become uncomfortable, sobering, and galvanizing. This may sound harsh, but is actually a necessary first step to restoring your body energy.

The next step is to identify rituals for building and renewing physical energy. Gary Faro, a vice president at Wachovia was significantly overweight, ate poorly, lacked a regular exercise routine, worked long hours, and typically slept no more than five or six hours a night.

Faro began exercising with cardio and strength training. He also starts to go to bed at a regular time and sleeps longer. He changed his meals from two big ones a day to small meals every three hours.

The aim is to stabilize glucose levels over the course of the day, avoiding peaks and valleys. And the result? Faro lost 50 pounds and his energy levels soared. Another way to restore energy is taking brief, regular breaks at specific intervals throughout the workday. We have “Ultradian 

rhythms” which refers to 90- to 120-minute cycles during which our bodies swing through high and low energy states. At the end of each cycle, the body displays a need of recovery like restlessness, yawning, hunger, and being unfocused. Usually this gets ignored and in turn burns down your energy reservoir faster. If done properly, intermittent breaks can increase and sustain performance.

It is possible to recover well in a short time if it involves a ritual that allows you to separate briefly from work and let your mind rest. You can talk to a colleague about something other than work, listen to music, or walk up and down stairs.

The Emotion When you can take more control of your emotions, you can massively improve the quality of your energy. To do this, you must become aware of how you feel at various points of time and its effect on your effectiveness. People tend to perform best when they’re feeling positive energy, and won’t perform well vice versa.

Unfortunately, people tend to slip into negative emotions and trigger their fight-or-flight mechanism when met with relentless demands and unexpected challenges.

The signs may be irritability impatience, anxiety and insecurity. These are big culprits in draining your energy. One ritual for erasing negative emotions is “buying time”. You can take deep abdominal breaths and exhale slowly for 10 seconds to relax and recover, and defuse your fight-or-flight response Expressing appreciation to others is a practice which is as beneficial to the giver as to the receiver.

It can take the form of a handwritten note, an e-mail, a call, or a conversation. The more detailed and specific the appreciation given, the higher the impact.

To achieve higher success at doing this, like any other rituals, set aside some time to do it. Finally, you can change the stories you tell yourself about the events in your life. You can see this often, people casting themselves in the role of a victim instead of being thankful of what they have.

This is powerful because you are more aware of the difference between the facts and the way you interpret it. This may seem obvious but you can actually discover that you have a choice about how to view something and recognize how powerfully your story influences your emotions.

To change a perception to a story you want to tell, view it through any of three alternatives, represented by lenses.

With the reverse lens, ask yourself what the others involved will say and are they actually true. With the long lens, look at how it impacts you in the future. With the wide lens, ask yourself how can you improve and learn from this.

The Mind Multitasking, while sounding and looking cool, actually undermines productivity. This is because a temporary shift in attention from one task to another increases the amount of time to finish a task by as much as 25%.You are likelier to be more efficient to fully focus for 90 to 120 minutes, take a true break, and then fully focus on the next activity. This focus and break cycle is called “Ultradian Sprints”. Once you can see how much you struggle to concentrate, you can combat this by creating rituals to reduce the interruptions that bother you.

Start out with an exercise that makes you face the impact of your daily distractions. A real-life example is from Dan Cluna, a vice president at Wachovia, who designed 2 rituals to increase focus.

The first one is to leave his desk and go into a conference room whenever he has a task that requires concentration to stop distractions from phone calls. The result is he finishes reports in a third of the time. The second is by not picking up any phone calls in meetings with the people who report to him.

This is because it stretched the time of the meetings and cost his full attention. He now only answers the voice-mail messages in his downtime.

Here’s another method to Instead of replying your emails as soon as they come in, set time to answer them at specific times of the day.

This actually can allow you to clear your inbox faster if you fully focus on your emails for 45 minutes at a time. Another way to mobilize mental energy is to focus systematically on activities that impact you the most in the long term. Identify the most important challenge for the next day and make it their very first priority when you arrive at work in the morning.

The Spirit Your spirit is at your highest when your work and activities are consistent with what you value and have a sense of meaning and purpose the most. If the work you’re doing really matters to you, you will have more energy, focus, and perseverance.

However, the demands and pace of corporate life don’t leave much space for these issues, and many don’t even know that meaning and purpose are potential sources of energy.

When you experience the value of the rituals you establish, you can start to see that being attentive to your own needs intensely influences their effectiveness and satisfaction at work. Give yourself the opportunity to ask questions about what really mattered to you. You will find that these will be both illuminating and energizing.

This can be highly important and thoughtful because it will really make you aware of what you want to be really remembered for. To access the energy of the human spirit, you need to clarify priorities and establish rituals in three categories: 

1. Doing what you do best and enjoy most at work;

2. Consciously allocating time and energy to the areas of your life, like work, family, health, service to others that you deem most important;

3. And living your core values in your daily behaviors.

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Chapter 7: Powerhouse Productivity Hacks There are 5 hacks you can employ in order to be on top of your productivity game:

1. Having A Game Plan The basic principle of productivity is having a game plan. This is accomplished by having effective time-management. If you do not have a game-plan for getting it done, the results will not be satisfying.

While procrastination and wasting time impede productivity, lack of effective time-management can be as destructive. Increasing your productivity and getting things done means having a good game-plan. First, you need to know exactly what must be done. Second, even if you do not have a specific deadline, you must also decide when it must be done. 

The third step is putting yourself to the task of doing it. You want to accomplish your goals, whether they are short-term or long-term. You also want to be proud of and satisfied with the results.

When you are not content to simply “go with the flow,” and instead take your game-plan seriously every step of the way, you are nearly guaranteed of success, pride, and satisfaction.

Here are the 3 components of an effective game plan: 

i. Identify What Needs To Be Done Firstly, you need to know exactly what needs to be done. For instance, if you have been assigned to prepare for a presentation as well as a meeting that will be held within the week. You have to be clear of the tasks at hand.

ii. Decide When It Must Be Done (Timeline) Secondly, even if you do not have a specific deadline, you must set a timeframe for the task to be completed. When you have organized your workload, you are less likely to procrastinate and this will help you in prioritizing your tasks as well as managing your time.

iii. Do It The third step is putting yourself to the task of doing it. There’s no use of all the planning and organizing if you do not take immediate action in completing the tasks.

2. What Should You Do First?

If you think about back when you were in school, you may remember teachers telling you that the best way to approach homework and other projects was to do the hardest task first.

They may have also advised you to tackle the homework subject you disliked the most first, before moving on. This same approach can greatly enhance your productivity today. 

Always start with a difficult task. When you begin your day, regardless at work or if you have countless assignments to be submitted before exams, try and put this approach to action. Instead of beginning with a task you enjoy, or one which comes easily to you, start with one you dislike, or one which you feel will be quite difficult. At the end of the day, you may be pleasantly surprised with how much you have accomplished. You will also feel that the day has gone much smoother.

The explanation for this is because usually at the start of your day, you have more energy as compared to the end of the day. When you devote this energy to the hardest or most disliked tasks, you will not feel as drained or frustrated in doing them. Secondly, if you begin with the easier tasks at hand first, you will be looking at your difficult upcoming tasks with negativity.

This will no doubt cause your motivation to decline and you will dread the rest of your day. This approach will increase your productivity. When you do not look at your work day as a long, uphill battle, you will get more accomplished.

Getting the tasks you dislike out of the way first, early in the day, will generate better results with all of your tasks. Not only will you get more done, you will be much more satisfied with the outcome of each and every task.

3. Increasing Motivation “Be miserable, or motivate yourself. Whatever has to be done, it’s always your choice” We have all heard people say that they were “not motivated” as an excuse for not getting things done. In most cases, this is a polite way of saying that they are lazy.

In the real world, where productivity and success are essential, motivation is a key element. If it does not come naturally to you, you need to examine ways to increase your own motivation, and put it into action every day. The more motivated you are, the more things you are able to accomplish.

One of the most practical steps you can adopt to get your motivation up and running is to enjoy and appreciate your accomplishments. Applaud yourself for completing every single task, regardless big or small. While you should not be distracted or side-tracked from your main focus, giving yourself the deserved credit as well as a figurative pat on the back will no doubt increase your motivation.

When you do this, it will also help to increase your stamina. Rather than feeling overwhelmed by one main goal on the horizon, which can leave you tired and stressed, it can make you feel more energetic and better prepared for the next task.

It is easy for a person to lose his sense of motivation when he feels that he is not accomplishing anything. This can result in him not feeling very good about what he does, and even doing less.

Fortunately, it is not difficult to reverse this pattern and be back on track. When you get into the habit of feeling glad about every task you complete, and have pride in each and every accomplishment, it will increase your motivation to do even more, and to do better each time. As motivation and energy are connected, you will also see that you have much more energy for all of the tasks in front of you. No matter how large your ultimate goal happens to be, or how much time and work you need to put into it to accomplish that particular goal, you will be pleasantly surprised at how much more smoothly it all progresses. As both your motivation and your energy increase, you will get more and more done. You will see how great productivity can be each day.

4. Setbacks Are Stepping Stones Many people take setbacks negatively, and often times your perception towards setbacks is the biggest obstacle and hindrance of productivity. When you focus on how setbacks can only bring you down and does not serve as a stepping-stone for you to move forward, you will end up not doing anything at all. Setbacks occur in all areas of life. Regardless of what type of job you have, you probably experience them either occasionally or on a regular basis. Setbacks can occur from making mistakes, from not being adequately prepared for what you need to do, or from unexpected problems which are not anyone’s fault. The way you experience and view a setback determines how it will affect you and your productivity.

However a setback occurs, there is one outlook which can prevent it from becoming a roadblock, and actually increase your productivity. Whether the setback was due to an error on your part, or whether it was no one’s fault, refusing to see it as a failure is the first step in getting you back on track.

Another way of viewing setbacks is by perceiving them as an opportunity for you to do better next time. If you have made a mistake on your part, own up to it, correct the mistake and move on. There’s no use of dwelling in the past as these can have repercussions.

You may beat yourself up about the mistake, or even obsess about it. These behaviors are never useful. Not only will they prevent you from getting things done, they will also cause you to feel bad about yourself. At its worst, it can lead you to feel incompetent.

This is not the way to get things done. Viewing each setback as a learning experience is the way to approach. Beating yourself up too much won’t get you anywhere.

You should always remind yourself that you are capable of doing better, and capable of doing more.

What you need to do is to correct the mistake, move on and make this pattern second nature to you. By doing this, setbacks will not bring you down and hinder your productivity.

5. Taking Care Of Yourself If there’s one thing we usually neglect to do, is taking care of our own physical wellbeing. If you are like most people, you have probably had the experience of working all night to get something done.

You may have gone without sleep, skipped meals, and other important factors in self-care, for the purpose of finishing a task or meeting a deadline. While it is sometimes necessary to do this, neglecting self-care on a regular or frequent basis will backfire.

Your health may suffer while you are not accomplishing nearly as much as you had hoped. Many of us disregard the fact that taking care of our health will also keep us productive. The person who goes without sleep on a 

regular basis, or relies on junk food instead of eating nutritious meals, will not be physically or mentally up to par. While you may believe that you are giving one hundred percent to your job, these unhealthy habits result in having less to give.

On the other hand, if you take care of yourself; getting sufficient sleep, keeping to a balanced diet, you will in turn contribute more to your work. When you are in top-notch condition, you will focus better, be more alert, and not become fatigued as easily. You will do better, and you will do more. It is time to examine your lifestyle.

Are you constantly depending on coffee or artificial energy boosters to keep you going?

How about snacking on junk food? Are you getting enough sleep or are you constantly burning the midnight oil in order to complete your tasks? Try and reflect on these questions and if you find yourself leading an unhealthy lifestyle, it is high time for you to improve on it and observe how this has effected your day to day productivity. Although nearly everyone is occasionally in the position of skipping a meal or working late into the night, if these have become habits for you it is not likely that they are helping you to become more productive. In fact, they are probably slowing you down.

Even if you have a fast-paced job with many responsibilities and deadlines, neglecting proper self-care is counterproductive. When you begin developing the habit of getting enough sleep and a proper diet, you will be doing more than taking care of yourself. You will get more done, and be more satisfied with the results. Always remember that overworking can backfire!

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Chapter 8: Use Leverage When talking about productivity, few of us really tap into the power of leverage. We often hear the term ‘leverage’ when discussing investment and debt.

However, leverage can be applied beyond that context, as it means to extend rewards or results and getting things done in a limited timeframe. When you have too much on your plate and you need to get things done as soon as possible, leverage is key.

The 3 Ways To Leverage: 

i. Duplicating This can be applied in the context of creating products or future plans for your company. Many startup companies, waste their time and productivity by cracking their heads to invent new products. The key here is to duplicate what already works or exists and improve on it. This will inevitably help you manage your resources better. 

ii. Technology We live in an era where almost anything can be automated, with the help of technology. For instance, you can automate your email, quote deliveries, presentations and even meeting notes. You just need to look up for the available platforms for you to do so.

Let’s take your emails for example. You can easily set up your email client to create email templates (such as ‘Canned Response’ if you are using Gmail). If you need to send out emails at a specific time to a specific audience, you can schedule and set your email beforehand by using autoresponders; such as Aweber. Automating can help you save a lot of time, especially if you are running your own business, as it can be very time consuming.

Therefore, when you have automated all redundant tasks, you can focus on marketing and scaling your business to greater heights.

iii. Outsourcing Most business owners think they can handle everything on their own, but this can easily leave you overworked and overloaded. People also normally assume that as soon as you have established your own business or company, you need to hire full time employees and run an office.

This will definitely incur great cost. How do you leverage off a team excluding all the hassle of running a physical establishment and hefty costs? The answer is outsourcing.

You have the capability to hire freelancers across the globe to create your products for you while you focus on marketing your business! This will help to increase your business’s productivity.

Where do you search for freelancers? There are various existing freelance websites to find the talents you need. However, these are my top two picks:

1. Fiverr.com Fiverr lets you buy or sell any service starting at a very reasonable rate of $5. In Fiverr, a service is known as a ‘Gig’. Fiverr is the world’s largest marketplace for digital services. There is no need for you to negotiate pricing and the services offered are in multiple of $5.

2. Upwork.com Formerly known as ODesk, Upwork is a platform that connects clients with virtual freelancers.

You can hire freelancers on an hourly basis or one off projects, depending on what needs to be done. What’s different about Upwork is it’s time tracking tool which makes it easy for you to track the project’s progress and pay for the work they complete.

Let’s take Uber for example. One of the most dominant growth factor for their company is their employment model, where they utilize freelancers to operate their business.

This helps them to adapt to changes in demand effectively.

According to business.com, “freelancers are an essential asset in meeting the daily rigors of managing a startup. This is especially true for bootstrappers who don’t necessarily have the resources to train or provide hardware for fresh hires” . Therefore, what you need to do now is to list down which tasks you can manage on your own, and which you can delegate or outsource so you can immediately get down to business.

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Chapter 9: Follow One’s Cause Until Successful (FOCUS) There is time enough for everything in the course of the day, if you do but one thing at once, but there is not time enough in the year, if you will do two things at a time.” Lord Chesterfield In the fast paced world we live in today, we are constantly on the go and multi-tasking has become second nature. Catching up with your work emails whilst driving, having lunch and preparing for that meeting. Yes, we are able to do two or three tasks at once. But what’s impossible is giving your full concentration to the multiple tasks at once.

Psychologists suggest that having fewer priorities and focusing on one task at a time leads to enhanced productivity. The brain struggles to transition from one task to another, simultaneously. This brain phenomenon is known as ‘switching cost’. 

Therefore the only solution for you is to focus. You need to make it a point to follow your cause until completed. Here are 5 tips for you to stay focused and concentrated on the task at hand: 

1. Stop Multitasking, As Multitasking Is A Myth. This is the first thing you need to sort out if you want to finish what you started. Instead of rapidly switching between activities, commit to a single task at hand, focus on it until the end. As stated earlier, it is possible for you to execute multiple tasks at hand, but that does not necessarily mean you are giving equal attention or concentration to each. 

Therefore, you may realize that the task completed would not be at par with what you expected it to be where you could actually perform better. Doing more things at a time does not garner faster or better results. However, giving your undivided attention to one thing as best as you can, produces greater results. Many people mistaken productivity as getting a boatload of things done at a time. False. Why? Productivity is the measure of getting things done consistently.

2. Schedule Your Day, Plan Ahead “People who plan to fail, fail to plan”. As cliché as this may sound, it is indeed true. Sometimes, you have 1001 things to be completed within a day (which includes work, house chores, exercising and the list goes on). The only way for you to maintain your productivity level and combating stress is by planning ahead. Here are the two easy methods you can adopt in order to schedule your day and plan ahead:

i. Having A Planner To Amplify Your Productivity Let’s face it, we can be caught up with things that need to be done and sometimes, we forget what needs to be prioritized. Therefore, having a daily planner will work wonders for you. Even though there are virtual planners made available for you out there, from Google calendar to your iPhone’s planner, but let me suggest to you the best planner to use.

The most practical and effective planner to keep you on track would be the traditional paper planner.

Why? As paper planners gives you a visual and in your hand space for scribbling down notes whenever, wherever. Just imagine if you depend on your iPhone’s planner and suddenly the battery dies out?

Not that practical anymore. Make sure you use the monthly view for important dates; such as birthdays, public holidays or special occasions. Use the weekly planning sections for more general tasks, such as visiting your grandparents by the end of the week, or mowing the lawn. Meanwhile, for daily planning sections, you jot down specifically what you want to accomplish or what needs to be done for each day.

This can be preparing for a meeting, going out with a friend or going to the gym. This will inevitably help you to focus on what needs to be done and you are able to prioritize your workload.

You can also prepare yourself for the tasks planned ahead. Your planner will also help in breaking down big or difficult tasks to smaller, manageable steps.

ii. The Ivy Lee Method If some of you are unfamiliar with this method, this method was established by a highly respected productivity consultant, known as Ivy Lee. This method was widely used since 1918 and proven effective to companies.

The Ivy Lee method comprises of 5 simple steps: 

1.At the end of each working day, list down the six tasks you want to accomplish tomorrow. Do not exceed six tasks.

2.Prioritize these six tasks according to their importance.

3.When you start work the next day, place your focus solely on the first task on your list. Complete the first task before you move on to the next one. 

4.Approach the rest of the task in the same fashion. Remember to only move on to the next task only when the previous task is completed. 5.Repeat this process every working day This will no doubt help you stay focused on the task at hand, and will also boost your productivity. 

3.Use The Pomodoro Technique (focus at the task for 25 minutes and take a 5 minute break, repeat)

The Pomodoro Technique was invented back in the early 90s, by entrepreneur and author Francesco Cirillo. The method is fairly simple; when you need to complete large or multiple tasks, you break down the task into short time intervals. The most effective duration would be focusing on your task for a solid 25 minutes, and taking a short break of 5 minutes. The cycle repeats.

Using the Pomodoro Technique can help you charge through distractions, and it will help you focus to get things done in short intervals of time. It's an effective way to train your brain to pay full attention to the work you need to complete. This technique also enables you to take necessary breaks so you don’t get burnt out or overwhelmed with the task at hand. The Pomodoro technique ensures you are consistently productive and your motivation is kept in check by taking short breaks. All you need to do is to time yourself!

4. Eat Healthy To Retain Your Focus One of the most important elements we take for granted is our eating habits. This contributes significantly to how our brain functions, which affects our attention span or focus. In order to maximize your productivity and retain your focus, these are the dietary requirements or eating habits you may want to consider practicing; You need to keep the glucose level in your bloodstream steady.

This helps your brain to focus for the long-term. This also fuels your brain and reserves the necessary energy needed for its mental functioning. Therefore, researchers suggest a low-glycemic diet. What does a low-glycemic diet consist of?

i. Non-starchy vegetables Leafy greens such as spinach, salads, broccoli and green beans.

ii. Nuts and seeds Chia seeds, flax seeds, pumpkin seeds, almonds and walnuts.

iii. Beans and legumes Soya beans or red beans. You should have this in small portions about half a cup per serving.

iv. Yoghurt and other fermented diary 

Greek or unsweetened yogurt, raw whole milk, traditionally made cheese.

v. Whole grains Oats, brown rice, wild rice, granola and muesli.

vi. Fresh fruits Stone fruits, blueberries, cherries and citrus fruits. vii. Healthy fats Virgin coconut oil, extra virgin olive oil, nuts, seeds and avocado.

viii. Lean proteins Salmon, turkey, skinless chicken breast, lamb and beef.

5. Meditate Meditation does not only serve a spiritual purpose, but research has also proven that meditation can boost your attention span as well as keeping you focused on the task at hand.

You don’t have to go meditate at a monastery or on top of a mountain. All you need to do is invest at least 5 to 20 minutes of your time per day. Close your eyes and inhale deeply, preferably at a quite place so you are free from distractions.

Think of nothing. You will see how your focus and attention span improves just after 4 days. Try and practice meditation first thing in the morning before you start your tasks.

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Chapter 10: Conclusion We have finally come to the end of the book. Now is your time, your call. Even if you have digested every single technique from this book, you are only able to boost or improve your productivity by taking immediate action.

Losing focus and procrastinating is easy, but to get back on track, retaining that momentum is the true test of endurance.

Living in this digital era no doubt has its privileges, and it has given us a vast amount of amazing things to look forward to; our mobile phones, tablets, computers. But these things also come with a cost.

Without us realizing, all of these gadgets are also our main distractions and makes us counterproductive. According to a research conducted by the Human-Computer Institute at Carnegie Melon University, it can take up to 25 minutes just to regain back your focus after being distracted. Consequently, from all the power tips we’ve provided you with, it is now your job to create a productive environment for yourself.

Create an environment that can motivate you to stay focused, distraction free and most importantly, boosts your productivity.

What you need to do now is remove interruptions, distractions, chaos and all the clutter in your life that would not contribute to your productivity as well as completing your pending tasks. Here’s to supercharging your productivity!