Introduction
If you haven't heard about the latest in marketing, you may be
interested to know that domain name marketing is a great way
to get your business up and running.
Every new business owner hope that when they start a web business
and offer something that they know people will want may become very
disappointed when they find out that people are not running to their
store at all hours of the day to make a purchase. Why is that?
They don’t know your store even exists.
You may have emailed a
couple of friends or family regarding your new site, but you never
thought that you would have to put in a lot of time advertising it.
So
where do you start
A domain name is searchable with most search engine servers.
If you are out there the search engines will find you but only if you add
things to your site to make it searchable.
Domain name marketing is a
way to get your name out to the search engine servers and everyone
you correspond with.
They are all potential business leads, and you
need each one of them. The ones that you figure won't purchase anything will probably buy something immediately while others like to
take their time and shop and then come back later before they
purchase anything.
Using domain name marketing is a great way to make sure everyone
knows that you are open for business. Start your domain name
marketing today so you can get into the game.
Success Starts With Domain Name Marketing
When you start your own business, you want to find a way to drive
customers to your store. Domain name marketing is becoming more
common to use in advertising your online business. Domain name
marketing is easy once you figure out how to do it.
To start you need to have a website up and running online. This will
help you come up with a great domain name and peak your potential
customer’s interests.
When you use domain name marketing you can double the number of
customers that come into your shop online and if you run your shop
offline as well you may find that you make more money when you are
online.
Marketing is an improved technique to advertising.
Success is determined by the amount of time you want to put into it. If
you are willing to put in a lot of time and effort you may find that your
payoff will come sooner rather than later.
Customers appreciate details
and your domain name marketing results will show you how many
customers and potential customers you have reached.
Not everyone will purchase something the first time they shop. Don’t
let this discourage you.
Chances are they will return to your site,
especially if they have it bookmarked by one of your advertisements.
Marketing is a great way to tell the world that you are in business and
when you get a chance stop in and visit. Make sure you protect your
domain name by registering it before you advertise.
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Chapter 1: How To Use Domain
Name Marketing
A domain name is your way of being identified on the internet.
The name that you choose will determine how many potential clients
or customers you will have.
You need to be very careful what name you select as it will be used to
describe your business. Don’t use a name that does not reflect on the
products you sell or the service that you provide.
Choosing a domain name is vital to any online business. When you use
email marketing to attract your potential customers your domain name
will be the name that the recipient will see.
When you use domain name marketing to increase your business
income you will need to spend a little extra time determining what
group of people you will want to reach the most.
If you have a product for teens, you don’t necessarily need to sell it to
adults. You need to know how to grab their attention.
Your domain name will speak for your business and provide the email
recipient with the information they need to determine if they will
delete your email or open it.
If you are not sure what to select as your domain name you may want
to hire someone who works on domain name marketing.
These agencies can be found online and can help you determine what
domain name would be right for you based on the information you
provide to them regarding your product descriptions and what your
goal is. Domain name marketing is the best way to get the word out.
The Importance Of Selecting a Domain Name
Selecting the right name for your website is the most important step
you can take when starting your own business.
The name will tell people what you have to offer and will help them
decide if they are interested in looking further. There are several ways
you can select your domain name to bring in your customers.
If you are starting your first website, you may feel overwhelmed by
the many choices that you have to make.
Make yourself a list to help
you get started.
First of all, you want to write down all the products or services you will
be offering. Determine what age group or groups these products would
benefit the most.
After you determine these factors, choose your name that will combine
both the products and the age group to create a successful domain
name.
When you create your name, you need to convince others to visit your
site by domain name marketing.
How you market your domain name may be through visiting sites that
offer similar products or paying for an advertisement on another popular site.
All the customers who visit the well-established website
will see your ad and click on it.
Usually, the ad does not cost very much to advertise for one month.
Do your research to see who offers a better deal.
You may also want to try email marketing.
Sending emails to everyone
you know can increase your traffic to your website and increase your
sales. Offer discounts for every customer they bring to your site as an
incentive to visit your store.
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Chapter 2: Marketing Your
Domain Name
You have created a domain name for your website and now you
need to drive customers to your website.
No one knows that your website even exists unless you advertise your
business and what you have to offer. To do that you will have to be
willing to devote some quality time to get your name out to everyone
you can.
There are a few things you need to determine before you get started.
Decide if your business or products will help the young, teens, or
adults. Will it help women or men Will it provide a short-term solution
where someone will be purchasing from you frequently or will it
provide a long-term solution?
These questions need to be answered to provide the best domain
name and to reach the most compatible customers?
Once you have answered the questions it is time to start marketing
your website by using your domain name.
You will need to advertise on other sites that are similar to yours. Most
of these websites require that you pay for advertising, but the cost is
usually affordable, and you get your business advertised to twice as
many people then if tried another method of advertising.
If you don’t want to pay for advertisements, you may want to try
email marketing. When you are preparing your email to send make
sure you display your domain name somewhere in the subject so your
email recipient will know who the email is from and who may be
sending future emails to them.
The best marketing system will be determined by your business and
what you want to offer.
Making Your Domain Name Searchable
When you do a Google search, or a Bing search you usually type in a
couple of words that best describe what you are looking for.
This way
of searching is fast and easy and usually satisfies your desire to find
that particular product.
When choosing the right domain name, you want to make sure that it
is keyword searchable by providing one or two keywords related to
what you are offering on your website. To decide what domain name,
you can use you will need to search to figure out how to best name
your website.
Deciding the two most important keywords that someone can use to
describe the products you sell and then adding them to your domain
name is the best way to figure it out. If you choose the most
searchable words, you can maximize the benefits of creating your
website.
You need to make sure that you only use words that describe your
business and don't be misleading or else you will end up losing more
business than you gain. You want to be unique and stand out in a
crowd and the correct domain name can give you all of that and more.
Once you have chosen your domain name you will be able to market
your website and create a huge clientele. Be upfront with your clients
and you will reap the rewards.
If you need help determining your domain name toss a few ideas out
to your friends and see which one is preferred because chances are if
they like them, your customers will too.
Search Engines Like Domain Name Marketing
You may have an online business and you need to figure out a way
that you can get your business out there to all potential customers.
The way to do that is through search engines.
Search engines are used
most often to find almost anything on the web.
Search engines provide a service that is similar to a telephone book
except with URL’s that take you directly to a place where you can find
what you are looking for.
With the help of search engines, you can
drive business to a direct website.
When you use domain name marketing you are starting to circulate
your name around the World Wide Web and when you start to connect
to customers you may find that the search engines have picked up
your link and you can now be found easily if someone uses the right
keywords.
If your domain name marketing was this successful with only minimal
effort imagine if you aimed to get your domain name into search
engines all over the web. Your potential could be endless.
You can start by using keywords when promoting your domain name.
If you can link to other sites with the same interests your website can
be viewed more often. Your name can either be appealing to
customers or may turn them away. You won't know until you get your name out there for everyone to see. Start your domain name
marketing today to see what happens.
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Chapter 3: Using Domain Name
Marketing To Increase your
Business
If your website has been up and running for quite some time
but your sales are not increasing but staying within the same
range, you may want to consider domain name marketing to
increase your business.
Sometimes one ad can go in a thousand different directions, and it is
quick and easy to get it started by domain name marketing. When you
use any kind of marketing to enhance your business you will need a
plan to know what direction you want to go in to succeed.
You don’t want to just type in a couple of ads and be done with it.
You
will need to spend a lot of time and effort on your marketing to make
it successful. If you don’t the result will equal the amount of time you
spent. At first, you may not see much of a difference and fear your countless hours behind the keyboard were wasted, and then it will
happen.
They will start visiting your site until you have someone in your shop
nearly all the time. Sometimes it's not what you sell but how you sell it
that gets your customers in.
Don’t stop marketing just because you are starting to see a change.
You need to continue to work at it until you can level off on the
marketing and just market once or twice each month, more during
holiday seasons. It won't be long until your business will be a success.
Using Keywords In Your Domain Name
When you are choosing your domain name you will want to use
keywords in your name that will help someone find your website easily
by searching. When you include keywords in your domain name you
are letting the name speak for your business.
Someone will know right away what you are offering just by the name.
They can click on your website for details on the products that are
offered on your site. Making your domain name keyword-friendly can
increase your chances of getting more business and increasing sales.
When a customer does not purchase something the first time they will
probably return and possibly purchase the next time. In the future,
they know where they can find your site and what all it offers.
Keywords are very important when it comes to domain names, and
they will set you apart from other sites online that offer similar
products that no one knows about because of the name. Before you
get started using your name you need to make sure it is unique and
not already out there.
You will need to search to see if someone else has already registered
the domain name for their business. If the name you have chosen is not in use, then you need to register it before someone else.
If the
domain name is already taken, you will need to choose an alternative
domain name that will describe your business using keywords. Using
keywords will increase your customers and your sales.
Your Domain Name Could Be Bad For Business
You have decided to start your own business online and you want to
start advertising and getting potential customers to your site.
Imagine
being able to run your business 24 hours a day 7 days a week and
never leave your house to do so.
Running a business online can be very profitable if you have the
correct domain name for your business.
You don’t want to mislead your customers by advertising something
that you don’t sell to get them into your store.
This can lead to
trouble, and you don't need that.
When you choose your domain name you may want to consider the
most popular item that you will be offering and see if you can add that
into your domain name.
Like if you have the name "Pens R Us" chances are your customers will
know that you are selling pens, paper, and office supplies. When they
need to order they can click on your site to choose from the many
varieties that you carry.
They may even be able to get their company
logo on the pens when they order.
This is a great way to add your business product to your domain
name.
If you are selling pens and office supplies and you choose a domain
name such as "Paper Products", this covers a lot of general ground and
may not attract the potential customers that you would have attracted
if you had used "Pens R Us".
You need to try to be specific on your domain name to get it right.
Your name sometimes says it all and it is all that someone will see.
Choose a name that is important to your business, and you will be a
success.
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Chapter 4: Buying a Domain
Name The Right Way
When it comes to making your online presence professional,
buying a domain name is one of the best things you can do for
your online business.
With so many free options available online, many people mistakenly
think that they will be just as successful (and save money) by going
the free route, but there are a few problems with that line of thought.
For one thing, when you are relying on a free blog, no matter which
platform you are using, you don't own a thing.
If the service that
provides the blog, say WordPress, decides that they don't like
something about your blog, they can shut it down and they don't have
to let you know they are doing it or why they are doing it.
Another problem using the free methods is that you can't get a good
domain name. You want your unique domain name, not a hybrid name
tacked on to the end of the free service you're using, it just looks more
professional to have your name.
Domain names are inexpensive and easy to buy so there's no reason
to not buy your own. With sites like GoDaddy, plus many more, you
can get a domain name for as cheap as $10 a year or if you buy many
at once you can get the price down.
Besides establishing your online presence and creating a professional
look, when you buy your domain name you can flip your website and
sell it.
It's the same concept as when someone buys a house, fixes it
up, and sells it for a profit. There are sites online that will allow you to
place your site up for sale, Flippa.com is one of those sites.
Just buy a good domain name, put up a site, get some traffic (and
hopefully some sales) then list it on Flippa and make some money.
Think about it, if you only paid $10 for a domain name and a little bit
for hosting, and then you sold the site for only $200 that would be a
pretty nice profit for such a quick and easy sale.
When it comes time to picking out your domain name there are a few
simple things to keep in mind:
1. Do keyword research to find a list of keywords associated with your
niche that get a lot of traffic every month. Then try to get one of those
keywords, exactly, as your domain name.
For example, in the niche for cat toys let's say I found a great keyword
that gets a lot of monthly searches without too much competition,
cheap cat toys. Then I would want to use that as my domain,
CheapCatToys.com. That way my domain name is a highly searchedfor keyword that will guarantee quite a bit of free, highly targeted,
traffic.
2. If all of your marketing efforts are going to be online, I wouldn't
worry too much about the extension. I've had equally good luck using
a .com, .net, or .org. All my marketing efforts are with PPC or article
marketing, so no one needs to type in my domain name, they just
click on a link which is why I don't think the matter of the extension is
too much.
If you are going to be marketing in such a way that people would have
to type in the domain name to find your site, it may make more of a
difference.
Treat your online business like a business and establish your online
presence and professionalism by buying a domain name.
The cheap
route can work in a pinch but as soon as you can afford $10 or so, buy
your name.
Buying a Domain Name For Personal Or Business
There are several ways you can go about buying a domain name for
your online business or your online personal blog. If you have a
personal blog, you can just use the free services at WordPress or
Blogger and use your name.
If you are starting an online business,
though, that is not the method you should use.
When you buy a domain name you own a small piece of internet 'real
estate.' As long as you don't break any laws you can do whatever you
want with that domain.
If you rely on the free sites, you will be at their mercy. That may not
seem like a big deal right now but if you build up a very profitable
online business and Google (who owns Blogger.com) decides that they
don't like something you are doing, they can shut your site down with
no warning.
Think of what it would feel like to go to bed one night with a very
successful online business only to wake up the next morning to find
that your website is gone!
If you think I’m just being paranoid, you
should ask around in the forums online and see if that has happened
to anyone.
Since it only costs around $10 to buy a domain name, it's just not
worth the risk.
The next consideration for buying a domain name is what should your
name be? The best way to answer that is to do keyword research and compile a list of keywords associated with your niche that get high
monthly searches.
With your keyword list in hand head off to some online domain name
registrars like GoDaddy.com or NameCheap.com (you can do a search
and find many other domain registrars if you want to, there are a lot
of them).
Once there, you simply go down your keyword list until you
find an available domain name.
So, let's say you have a keyword that is "make money online". You
would go to a domain registrar, type in the phrase "make money
online" choose your extension (I personally think it's ok to use either a
.com or a .net) and see if that domain is available.
If it is you just
have to check out, and it's yours?
If you want to buy a domain name that has already been purchased by
someone you can go to domain auction sites and try to buy it there.
You will usually pay more since the domain name has actually been
online in most cases and will already be getting traffic.
But, since it's already getting traffic, this may be a great way to jumpstart your business, so it's not all bad. If you can afford it.
Buying a domain name for your online business isn't difficult or
expensive.
To get the biggest bang out of your domain name just
follow these simple tips. When you use an actual keyword for your
domain name you will get a lot of free traffic and that is always a nice
thing.
Tips For Domain Name Buying
Want to buy a domain for sale?
Not sure where to look?
Well, I've got
some answers for you. Having your domain name is step one to having
a successful internet business.
Many people mistakenly think that it's
ok to go with free services such as WordPress or Blogger.
If you're only building a blog so you can keep in touch with family or
friends then that's a good way to go about it, but if you're trying to make money online there are several reasons why that isn't the best
course of action.
For one thing, when you use the free services, you don't own
anything.
You are completely at the mercy of the company, and its
policies. If they decide they don't like something in your blog they can
pull the plug, and they don't have to warn you or give you an
explanation.
You don't want to spend weeks, months, or years building up a
successful business to just wake up one day and find that your website
has been offline.
The second thing is that you want to brand yourself. As you build your
business you want to gain name recognition.
This is a very important
element to any successful business and without your domain name,
it's virtually impossible.
If you are using free services, it just makes you look unprofessional,
this is especially bad if you're trying to build yourself up as a teacher
in a certain field.
Now that I've convinced you that you need to invest in your domain
names, you need to know how to pick the best name and where to buy
one. For most people, the best way to pick out a good domain name is
to start with keyword research. Pick a list of highly searched keywords
in your niche market and then try to get those exact keywords as
domain names.
For example, if your niche is dog training and you find a great
keyword: Quick and easy dog training.
Then you would try to get
QuickAndEasyDogTraining.com as your domain name. You do want to
keep the domain name around 3 or 4 words max, but with a domain
name like this, you will get a ton of free traffic since your domain
name is the exact search term people are looking for.
Now that you've decided on what your domain names should be you
can go to places like GoDaddy.com or DomainCheapsters.com and do
a search to see if the domain name you want is available.
Many times,
it won't be, that's why it's important to have quite a long list of
possible names. It's recommended using other extensions than just a .com. I've found that I have just as good luck with a .net or .org (it
can also be easier to get one of these extensions).
If you buy just one
domain name at a time for one year, it's usually around $10 a year.
You can get a discount if you buy more than one domain name at a
time or if you buy it several years in advance.
Don't buy my domain names for more than a year at a time at first,
you'll have to renew it in a year (the company you bought it from will
let you know when it needs to be renewed) but why pay for several
years for a domain name that might not be a moneymaker?
I personally like to pay for one year until I know whether or not I've
found a moneymaking niche, when I know I've got a profitable niche
on my hands I'll pay for several years in advance.
There you go, everything you need to know when it comes time to find
a domain for sale. Having your domain name is one of the most
important steps in building a profitable online empire.
Buying Domain Names For a Profitable Online
Business
Step one to set up a profitable online business is to buy domain names
unique to your business.
If you're just setting up a personal blog to
share vacation pictures with family and friends, then you don't need to
have your domain name if you don't want to.
Even if you decide you want a domain name, you can just use your
name or some variation of it and that will work out just fine.
It's not quite that simple, though, if you're buying a domain name for
an online business (don’t panic, it might not be as simple as just
choosing your name, but it's not hard either).
The point is that if you're building a business online one of the most
important things you will need to do is to drive a ton of very targeted
traffic to that website and what better way to do that than to have a
domain name that is an actual keyword?
Let me explain. Let's say that your website is going to be about golf,
more specifically you are selling an instruction video on how to perfect
your golf swing.
You've done the keyword research and you've found that many people
are searching online for information on how to improve their golf swing
type in the search phrase "golf swing instruction".
If there are thousands of people every single month that are using the
keyword phrase "golf swing instruction" to do their search, what do
you think would happen if you used that keyword for your domain
name, GolfSwingInstruction.com?
Yep, you’d get a ton of highly
targeted free traffic just because you made your domain name a
highly searched-for keyword.
If you can get the .com version of a name do so, but if not, you can
use a .net or a .org and still get good results. Once you've got your
desired domain name picked out (you should start with a long list of
possible names since many of them will already be taken) you can
head over to websites like GoDaddy.com and register (buy) your
domain name.
It's an easy step by step process (just make sure you pay attention
because these sites like to try to get you to buy other things during
the checkout procedure and if you're not paying attention you may end
up buying similar domain names or other upgrades that you don't
need) and when it's through you will be the proud owner of a new
domain.
Domains are pretty cheap you can pick up a domain name and own it
for as little as $10 a year.
You can choose to register the domain for
longer which will make your per-year investment even cheaper.
The actual process of paying for the domain name is easy, the most
time-consuming part will be to find just the right domain name for
your business, it's not hard but you mustn't get impatient and skip this
step.
As explained above, you want to buy domain names that are highly
searched for keyword phrases. That is the best way for your business to get a lot of very targeted traffic and that is the best way to get a lot
of money with your online business.
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Chapter 5: Make Money Online
With Domain Names
Domain names have become a very popular way to make
money online, and some of these names may go for quite a
profit.
When the Internet first became popular, some people had the
foresight to buy the rights to some domain names that are very sought
after.
A domain name becomes public if the website owner forgets to renew
the name with the provider, so it becomes a public domain name.
These public domain names are available for purchase or lease.
Some investors will snatch up domain names when they become
available and then resell or lease the domain name to a website to be
used for redirecting traffic to that site. The investor makes money and
the website that gets the rights to the domain name can increase their
traffic considerably.
This process requires you to get the rights to use the domain name,
and then sell it to a competing business that offers the same products
or services.
There is also a market for domain names with the original owner who
let the domain name lapse, most of the time because of simple
forgetfulness.
A lot of times these owners have invested considerable time, effort,
and money into their website, so they are more than willing to pay to
keep it. These owners will usually buy the domain name back from you
if given a chance, sometimes at a large profit.
A third way to make money online with domain names is to buy up
generic domain names that contain certain industry keywords, and
then offer to sell them within that industry to redirect traffic to the
buyer's main website.
The generic keywords will vary from industry to industry, so finding
out the best keywords for the industry you are targeting is a good idea
with this method. Generic domain names like horsecare.com, or
accountingnow.com will have interested buyers in these industries, so
finding one is just a matter of marketing your service to find the
buyers.
Making money online with domain names can be a very lucrative
source of income if it is done properly. Public domain names become
available constantly, mostly because of negligence to renew them.
The three main markets for domain names include buyers who wish to
use the domain name to redirect traffic to their website, buyers who
have lost the domain name because they forgot to renew it and have
spent a lot to create the site, so they are willing to pay to regain the
domain name and domain names that contain industry-specific generic
keywords.
You can also make money with domain names by gathering up generic
domain names that contain buzz words within an industry and offering
them to the highest bidder to be redirected toward the main site.
As an example, if you had control of a URL like
“conferencecallnow.com" chances are you would find interest on the
part of many teleconferencing companies around the world. It is
relatively easy to make money selling domain names that are generic
but still apply to a particular service offering.
To make money with domain names, you have to have an eye for what
will resell in a reasonable amount of time, understand what the market
will bear, and have plenty of answers to the question "how can I make
money with a domain name?" Any speculator who can do this will
know exactly how to make money from public domain names.
Making Money Off Your Domains
As the advent of domain names continue to affect a great number of
people, many people today are then greatly pulled and encouraged to
purchase domain names for considered profits.
In fact, many of them are now on the verge of purchasing domain
names hoping for some possible returns.
So, if you are interested to
know the facts on how you can purchase domain names for your
profit, then you better read this because as it will give you valuable
knowledge on this subject.
So how to purchase domain names for a profit?
It is indeed a fact that
there is a lot of money to be made to purchase domain names and
then sell those domain name registrations on the open market.
Numerous research studies have considered that there a large number
of people who paid an amount of $10 just to register a domain name
and then sold the domain name over $100,000.
Maybe among the qualified examples for this matter are the currently
sold domain names that have prices ranging from $2,750,000 from the
CreditCards.com to $300,000 from the Viajes.com.
Given such fact, many of those who are planning to purchase domain
names for profit often ask the real reason on how those companies did
such things. Certain resources considered that there is an amount involved if you sell or purchase domain names even if the profit
margin per name does not reach the amount of $100,000.
In relation to that, today there are a lot of domain names where those
who are interested to purchase domain names are required to pay
three to four times what the domain names cost to purchase domain
names at a registration site like Domain.com.
And speaking of those who sell and purchase domain names, it is
interesting to know that they are called “domain name speculators”.
It
happened that such nick is formed for the reason that those who sell,
and purchase domain names simply come up with a bright concept and
then pursue what they decide to register domain names.
Generally, they take multiple factors into account when they are
striving to identify and purchase domain names that they can sell for a
profit. And mention, some examples of these factors taken by domain
name speculators include the general nature of the domain name,
avoidance of trademark matters, knowledge if the domain name gets
traffic, and forward-thinking.
Lastly, most of the experts have recommended that for you to get a
profit, you should think of purchasing a domain name like buying a
piece of real estate. If you can recognize and purchase domain names
that are in an up-and-coming area, they will become more precious.
Making Money Selling Domain Names
Selling domain names can be quite profitable for webmasters. This is
particularly the case if the webmaster sells a domain name that has an
existing line of traffic. In these situations, domain names can generate
thousands of dollars for their webmasters.
There have even been domain name names that allowed webmasters
to collect millions in profit. With a little bit of basic knowledge, you can
emulate such success for yourself.
First, you will need to find a search engine keyword that is highly
searched yet not used much by other websites. You can do this by using a keyword analyzer.
The best keyword analyzers are those that
you pay for, such as Word Tracker or Keyword Analyzer.
The reason why these are preferable over free ones is that they let you
know how much competition you are facing with a potential keyword.
Free ones only tell you how much the keyword has been searched.
If
money is a problem, try to get a paid keyword analyzer that is offering
a free sample, such as Word Tracker. You can upgrade to the paid
version once you return the profit from the sale of your domain name.
With your keyword chosen, you will need to get a domain name and
web hosting. Why do you need web hosting if you're going to sell just
the domain name?
It's because you're going to need a website to drive
traffic to that domain name. Without a website, visitors won't want to
return to whatever domain name you selected. This lessens the main
element that gives a domain name profitability, traffic.
Anyway, try to get a package that will include both web hosting and a
domain name at the same time, since you won't have to worry about
transferring anything later.
When you choose your domain name,
make sure you include your selected keyword in its phrasing. If you
find that your selected keyword is taken as a domain name, try
making alterations like saying "a1", "123" or "101."
For example, say the keyword "Careers" is taken as a domain name.
You could say "A1 Careers," "Careers 123" or "Careers 101."
Alternatively, you could try searching for a related keyword that isn't
taken as a domain name.
Either way, keep trying until you get a
memorable yet keyword-rich domain name that still has a .com
extension.
Now, you will need to create a website for your domain name.
It
doesn't have to be big... even a one-pager could do the trick, if you
don't mind a website so simple. Write an article related to the keyword
you chose and create a simple site using Microsoft Word, (make sure
you save the document as an HTML file).
Sign up for AdSense and/or an affiliate program, so you can offer
additional resources for your visitors. You will also earn a commission
if a sale is made or a clickthrough generated, (depending on the
program you joined).
Once your website is uploaded, you need to focus on traffic-building.
You can get an initial boost by buying traffic, though make sure the
company you buy your traffic from uses expired domain names rather
than bots or even incentive traffic, (such as paid emails). But even
after this, you will need to try to build up inbound links.
These are websites that link to you. Post your site on any free site,
such as directories, message boards, or online classified ads. Also,
make sure you submit articles to free article directories. Additionally,
try to initiate link exchanges.
You can do this by emailing the
webmaster or finding link exchange networks such as Link Market.
Keep building up your links until you get a steady stream of traffic. If
you get enough traffic, you will get an Alexa rating. If the rating is
pleasing, find a domain name appraiser and see how much your
domain name can go for.
This will give you some idea of how much you can realistically get, but
don't get discouraged if the number seems low. Why? It's because
some people will care more about the traffic your domain name is
receiving over the supposed SEO elements of it.
Either way, when you feel you are ready put your domain name up for
auction.
You may even want to include your original website, though
this is optional. When the domain name sells, you will need to transfer
it over to the new webmaster's account...
your web hosting company
can help you with this.
With your profit, you may want to consider doing the venture again
with an expired domain name. This will get you a traffic boost without
having to go through the actual process of traffic-building, (if you
decide you don't want to do that).
Making Money With Parking Domain Services
Have you thought of using domain parking to make some money?
This
is something that many people are taking advantage of. There are several ways you can make money with the simple task of domain
parking.
Some people park a domain and decide to use it to make money while
they are working out how to build the site. This is a great way to earn
while you plan the site out. Some people also park domains just to
make money with no further plans to develop the website.
How do you do domain parking? First, you need to know what type of
domain to park. If you can think of an up-and-coming idea and
capitalize it by buying domain names this is a great idea.
If you know, for instance, that something new is in the works and
becoming popular and the .com name isn’t yet taken, you can park it
and earn from it.
You might get approached by someone later who will pay big money
for that domain, or you might find that people happen upon it while
looking for something else.
By filling the landing page with relevant
advertisements or affiliate marketing ads and banners, you can make
a regular stream of income.
If you are waiting until later on to reserve that great domain name
you’ve been thinking about, don’t tarry too long otherwise it could be
gone and someone else might either build upon it and use it to their
advantage or merely park it and wait to charge you big money for it.
It takes a bit of time to get things ready to do things this way.
If you
don’t want to take the time, effort, and money to register the domain,
sign up for affiliate programs, build a page, maintain and manage a
page and fill it with advertisements, you can choose to share the
profits by working with a company to do the management for you.
Several companies will do domain parking for you and pay you a
percentage of the fees. Some offer cheap domain name registrations
and other incentives to get you to join up.
Many domain parking options are available and if you cannot come up
with a catchphrase, you can often come up with a similar name to
another company that may get hits. There are some cheap domain
names registrars out there with some great deals to offer you.
Notes Of Caution With Domain Parking
Beware though; some people that are less than ethical and will do
things in the domain biz such as redirect people’s homepage to their
parked domain so that people are more likely to click.
Be cautious of
hidden fees and black hat tactics and be sure to read the fine print
because there are some known scams out there that benefit the
domain parking company much more than they benefit you.
Some people call some domain parking practices domain squatting or
cybersquatting and some companies have been known to press
charges if they suspect that someone is cybersquatting on a brand
name that is their intellectual property.
ICANN (Internet Corporation for Assigned Names and Numbers)
handles complaints of this nature and looks for motives of bad faith
when investigating domain parking scams.
===============================================
Chapter 6: Choosing a Good
Domain Name
With millions of registered domain names, it’s tough to find a
good done that’s still available.
Unfortunately, the domain name industry is full of opportunistic
“traders” who buy and sell domain names without any intention of
even using them themselves.
Because of this, the majority of the
registered domain names don’t even have a website to go with it!
This can be quite frustrating as you seek out a domain name for
yourself to build a website for. But at the end of the day in a firstcome-first-served world, we must try and find another way to find that
great domain name.
Several tools can be very handy when it comes to looking for a domain
name. Here we will discuss what makes a good domain name.
To Brand or Not To Brand
Branding is a key element in traditional “offline” marketing. Having a
unique, catchy name does wonder for any business. However, when it
comes to an online presence, you might just be better off with a
domain name that is rich in keywords.
Search engines primarily work on keywords as you may know.
You
enter a search term or “keywords,” and the search engine produces
results based on their formulas and the websites they believe to be the
best fit for your search.
Now, there are many Search Engine Optimization techniques that can
be used by anyone on any site.
The same techniques could be applied
to a lot of sites, so my question is what could be the one thing that is
unique and could separate one site from the other?
Of course, domain
names!
I prefer to have keywords in the domain names that I own because
this is what could give me the edge over competitors. Of course, it’s
not so important if your website is a personal one and you are not
looking to make any money from it.
If you are selling something or wanting to make money off your
website, I would strongly recommend using keywords in your domain
names. Just to prove it, go to Google.com and search for "domain
name". You will see in the results that any occurrence of the words
“domain” or “name” is actually in bold. So, Google is looking out for
your search terms and highlighting them for you.
On the other hand, branding is still a strong concept online as well.
If
you find that catchy name and market it well, then you could be well
on your way to word-of-mouth fame in no time!
If your business name is available, register it. You can always register
keyword-rich domain names to draw the traffic and redirect them to
your business name domain.
Hyphens or No Hyphens
Another common topic of discussion is whether to use hyphens in your
domain names. I own mixtures of both hyphenated and nonhyphenated names.
There is nothing wrong with hyphens. In fact, for
search engines, you are helping them by separating words that could
be read differently. Here is one example: mikesmithstables.com
This domain could belong to a horse trainer “Mike Smith”, as a website
for his racing stables, or it could also be read as “Mike Smith’s Tables.”
So, there is nothing wrong with hyphenation, as it would help to
distinguish where the words end in the above example.
The only small problem you will run into is word-of-mouth advertising
where people will have to call out the hyphens. But believe me, you
want all your traffic to come from search engines because it’s free and
the volumes are enormous.
Using Abbreviations
If your preferred name was something like flowerstoyou.com but it
was taken, but you see flowers2you.com is available, should you take
it? There are several common abbreviations or variations of certain
words that are most commonly accepted, particularly in cyberspace.
Thanks also SMS messaging, we are not used to the use of “2″
instead of “to”, “4″ instead of “for” etc. Whether you choose to
use such variations in your domain name is up to you.
Don’t forget however that word-of-mouth advertising will always
require the person making the recommendation to remind people of
the substitute.
Choosing The Perfect Domain Name
Registering a domain is an easy task, but most people are not aware
of the process of registration. If you have chosen a domain name, then
check it on the ‘whois’ to know, if anyone else has not registered it, and if it is available to you, then register the domain as soon as
possible.
Make sure that your domain name is a memorable one.
Mostly the best domain names had been taken already by the dot.com
sites.
Avoiding trademarked names is unethical, and also the companies,
who have spent plenty of time and money on creating and building
their brands, are now trying to get their names back.
The pending
legislation would soon make it very hard to register the trademarked
name of someone else.
A memorable domain name is the best one because it sticks in the
mind. A perfect business name is a nice choice. If you choose a phrase
or sequence of the words that describe your product, is also a good
one, for example, officestationery.com.
The domain names that arouse a visual image can also be used as
these are easy to remember, like GreenValleyResort.com. Short names
are much better than longer names, but if adding the length makes it
more memorable, then you can choose the longer one.
You should make sure that your domain name is easy to pronounce,
and soon you will hear people talking about your domain name many
times a day, in conversation, on the phone, or in other radio ads. It is
better to avoid the name that only works in print, and also needs to be
spelled out when spoken aloud to be understood.
You should be wary of selecting a domain name that contains the
homophones, for example – TwoStars.com, TooStars.com, and
2Stars.com, all sound exactly alike, but these are three different
websites. Do not use the shady characters, spaces are never allowed,
and also the name can’t start or end with a dash.
The length can up to 63 characters. You should make sure that you
are dealing with a trustworthy and reliable domain registration service
provider.
================================================
Chapter 7: Expired Domain
Name – What’s It All About
An expired domain name is just a common status in the place
of domain names.
This certain status of the domain name takes place when the domain
name holder forgot to renew the registered domain name, and so
when a certain domain name is given as “expired domain name”, it is
understandable that such expired domain name is on the way to
deletion from the domain name registry.
So, when you receive a note from the domain name registrar that you
have an expired domain name and you still want to renew such
expired domain name, you should then know the basic process that
the domain names go through when they are noted as “expired
domain names” and on their way to deletion from the registry.
On the first stage of the domain name before becoming an “expired
domain name,” of course, you undergo a domain name registration.
It is often considered that a domain name may only be registered with a
maximum of ten-year period.
Even upon the domain name renewal, the domain name registration
period cannot extend past ten years, so are the domain name
registrars that have no authority to offer a domain name registration
for over ten years.
However, it is interesting to know that a top-level
domain name like the .uk can only be registered for two years at a
time.
After that, when a domain name becomes an “expired domain name”
or shortly after the domain name goes past its expiration date, the
expired domain name will then be deactivated.
With the deactivation
process, the domain name services involving the web page and the
email will no longer function.
However, the expired domain name may still be renewed during this
period, but it will take 24 to 72 hours before the domain name services
will be reactivated.
When the expired domain name reached the said “domain name grace
period” approximately 40 days after it becomes noted as “expired
domain name”, the domain name will not be active and maybe
renewed without paying any additional fees.
After such a period for the expired domain name, here comes the next
domain name expiration period which is termed as the “domain name
redemption period.”
This is a period for a domain name that involved a 30-day redemption
period. In this case, the WHOIS contact information such as the name,
address, telephone numbers, and others will be deleted, and the
domain name will still be inactive. Accordingly, the domain can be
renewed during this time by its original holder with $105 plus renewal
fees.
Since it is a manual process for the registry to add the name, address,
and other contact information back to the domain registry records, the
process will take much time.
Finally, after the domain name redemption period of the expired
domain name, there comes a final period known as the “domain name
deletion period.”
So, five days after the end of the redemption period for the expired
domain name, the domain name will be deleted from the registry and
will then be made available by anyone who wishes to register for a
domain name.
Expired Domain Name Traffic
Now it is fairly common to know that what a typical domain name is
and how it can act as an all-important link to many domain names on
the internet.
However, most of us still do not know that there are thousands of
domain names that get expired every day and that many small-sized
companies use such expired domains to create very precious domain
expired name traffic.
As more and more people who use the internet eventually become
knowledgeable about the power of domain expired name traffic, a
floodgate of new opportunities and options to earn extra income will
open up for them.
Keep on reading if you wish to know how you can use the absolute
power of domain expired name traffic to create a meaningful vehicle to
earn more income.
With a set of domain expired name traffic, you can
discover the overlying concept of sending visitors to a particular
website by using an expired domain and later understand the
undeniable advantages of doing so.
Though many companies and firms have used the power of this new
concept, not all of them have reached the desired level of success.
This was due to selecting and picking up inferior and wrong expired
domain names that came with very low traffic volume.
With domain expired name traffic, you will have benefits like:
• Increase the popularity of a given website among net surfers and
net shoppers.
• Provide real visitors to that site.
• Offer real-time user-friendly access to the website.
• Accrue higher search engine rankings.
However, for a webmaster, the real problem is to maintain the site's
popularity by generating traffic towards the website address. The use
of domain expired name traffic as a tool for domain redirection has
assisted many websites to reach better search engine rankings and
gain public recognition.
A concerted pool of meaningful and beneficial
domain expired name traffic can help you build a stable expired
domain name business.
The process in which a webmaster uses domain expired name traffic to
gain an advantage is straightforward.
An automated process will be
used as a tool to redirect visitors to specific websites and this process
is not visible to the people, who use it. Smart entrepreneurs use the
benefit of this automatic tool to drive hundreds of site visitors to pool
traffic and use it for beneficial gains.
Though there are hundreds of expired domain names are available for
purchase and use, you will need to be very careful in selecting the best
few that provide you handsome domain expired name traffic. Ensure
that you are picking up the right name that is 100% reliable and
trustworthy.
You can opt to purchase a good domain expired name traffic package
to create a good volume of traffic to your site. A good, expired domain
with plenty of traffic can provide you with genuine site visitors, who can eventually give you a lot of sales and orders by deciding to
purchase their products and services.
Expired Domains: Outrageously Effective Traffic
Generation Technique
Expired domains, how can I receive traffic from them? Can I profit
from expired domains?
Those are two very important questions you are asking yourself. Here
is the bottom line. You are probably like most online entrepreneurs.
You have been struggling to snatch your share of that whirlwind of
traffic that you hear about from every guru wannabe out there.
Chances are you have probably invested strongly in banner ads,
classified ads, search engines, or even spent a pile on so-called "safe
lists" only to find yourself disappointed again and again.
There is a perfectly legal, outrageously effective, traffic generation
technique that, until now, has gone relatively unnoticed by the
masses.
What if you could recover existing web traffic that is currently being
overlooked and being flushed down the toilet?
What if you could grab one of those prized listings in Yahoo that cost
$200 with no guarantee you'll even be included in the directory?
What if you could get that traffic for a fraction of what other
advertising methods charge?
Expired domains might be an option to mull over. Every day over 3
million hits of targeted traffic is lost due to abandoned websites.
Why does this happen?
Webmasters may lose interest, or they don't
have the money or time to manage the site. Occasionally they just forget to renew. A large part of these expired domain clicks come from
sites that were never developed. But some were once solid sites
generating traffic and sales.
Expired domains are all about capturing all the effort, time, and money
that the previous owner developed and putting it to good use for
yourself.
What if a domain name had link popularity, had a coveted dot com
(.com) extension, or was even listed in Google and Bing or even had
Google Page Ranking?
What is Link Popularity? Simply put, Link Popularity is the number of
other websites that link to your site. Doesn't it stand to reason that if a
domain name previously had Link Popularity or was one of those
coveted dotcoms or was even listed in Yahoo, that it might have once
been a thriving website?
Not only that, but with a little time and effort, you might even be able
to pick up some popular domain names just for conjecture or to resell
on eBay! Many of the domain names that expire every day could be
resold even without Link Popularity or any of the other "carrots"
because they just happen to be highly regarded as a tangible asset.
Short, descriptive domain names that end in a ".com" or ".net" are
examples of this.
The best part is that you can get these names for the price of
registering them, often for less than $10!
Even if you didn't use the domain name to redirect traffic to your
website, if you find a couple and sell them at auction for $25, $50, or
more, that's a suitable return on a very small investment.
A certain amount of caution needs to be taken when using this tool for
any purpose. Make certain you do a bit of homework to make sure the
previous website was not an adult site. Occasionally the domain name
may not necessarily reflect the former content.
There is a tool that can be used to determine the history of the site. Best of all, it's free! Here
is the link: http://web.archive.org
If you are looking for alternative ways to generate traffic to your site,
expired domains might be a good investment.
==============================================
Conclusion
In conclusion, domain names are the name given to a website.
It distinguishes one website from another.
It provides a unique identity for you in the web world.
You can
promote your business by choosing the domain name carefully.
Domain names are permanent, and it retains your identity throughout
your web presence. Generally, companies choose the company name
or brand name as the domain name.
The World Wide Web is the name given to the huge network that we
call the internet. It contains millions of sites. New and new sites are
being added daily. More and more people are using the Internet for
their business and work purposes.
With this wonderful medium, the
business has truly become global. Products are ordered from homes
and offices with the help of the Internet.
Business prospects have increased exponentially over the years.
This
has given a new dimension to modern-day business. In the future, it is
expected that business will be done online only. Already online transactions are the preferred mode of business for a high percentage
of consumers in advanced countries.
It is also taking the business by
storm in many developing countries as well.
So, we can safely assume that modern businessmen cannot do without
online transactions. Everyone knows about the importance of the
business card for companies.
Domain names have become the
modern-day business card. Business cards have their limitations,
whereas websites have the potential of accessing innumerable
customers. It helps to promote business and get new customers.
The domain name should be able to portray the image of the
company. A domain name should also be search engine friendly so
that customers can find your company easily.
This makes your
products accessible to millions of customers worldwide. The modernday business has become highly competitive and having the right
domain name enhances the prospects of a company hugely.
The next step after choosing your domain name is to register it.
Domain name registration is very easy. You can approach one of the
many web hosting companies to register the name for you. It hardly
takes a few minutes to register.
Once registered, the domain name will
become the unique online identity of your company.
Computers find the domain names through Internet Protocol (IP)
addresses.
But it is not humanly possible to remember these IP
addresses.
Domain names are more user-friendly and easier to remember thus
enabling prospective online customers to find your company. Domain
names are generally simple words or phrases. It is essential to choose
words or phrases as relevant to your company as possible. It is also
advisable to choose short names which are easy to remember.
