How to make a good income from Internet Marketing For Business
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Internet Marketing for Busy
People
Internet marketing is a set of techniques and strategies that a site or
business owner can use in order to increase the visibility of their brand.
Essentially, this means creating more links, building a following on social
media and getting links to the top of Google.
The net result is that it is easier for people who might be interested in your
content for find your website and more people around the net will have
heard of your brand and be familiar with it.
That means more traffic to your
website and more people buying your products or signing up for your
services.
Internet marketing is so powerful in fact that many people will do the
marketing first and then come up with the business model second! In other
words, they might focus on generating lots of traffic and lots of attention
for a website or a web page and then think about how they’re going to profit
from that web page (normally by selling a product or by displaying adverts).
Of course, businesses will use this the other way around – they already
have a product or service they are selling and they just need to get more
eyes on what they’re offering.
Internet marketing allows them to do this
and when everything goes smoothly, a business can expect to see a
massive increase in turnover and profits.
The only problem? Internet marketing takes time and money. Whether
you’re looking to create your own blog as a hobby in the evenings, or you’re
interested in gaining more attention for your existing business…
internet
marketing requires you to understand a lot of complicated terms and
processes and then invest lots of time into making them work for you.
This is a problem if you’re a busy person – if your business is already taking
up all of your working time and you don’t feel like dedicating your spare
time to more work…
Search engine optimization is certainly not something you can learn on your
lunch break and you need more than a few hours a week to build a social
media following…
right?
Not necessarily! In this report, you’re going to learn how you can cut right
to the chase with the most effective and straightforward internet marketing
strategies available.
Search Engine Optimization in Minutes a Day
One of the aspects of internet marketing you’ve probably heard the most
about, is ‘search engine optimization’. But what does this term mean
precisely?
More importantly, how can you implement an effective social
media strategy in a few minutes a week?
Search engine optimization essentially means that you are optimizing a site
or a page for search engines. More specifically, it usually means that you
are optimizing said site or page for Google (seeing as Google is the search
engine that pretty much everyone uses…).
So how does this work?
What is Google looking for?
This is defined by Google’s ‘algorithm’, which in turn is its calculation for
deciding which content is ‘relevant’ for which searches. Too many people
get bogged down by the details of Google’s algorithms and by trying to
work out precisely how many links they need and what the best ‘anchor
text’ is.
In short, people try to second guess the nature of Google in order to ‘game
the system’. In fact, this is what a lot of people think that SEO actually
means.
But this is not SEO. Or at least it’s not good SEO. Because if you try and
guess what Google wants you to do and then fill your site with that specific
type of content and build those kinds of links, that means that anyone can
get their way to the top of Google by using the same techniques – even if
the site that they are promoting is not high quality!
In other words, as soon as someone finds a loophole to get to the top of
Google, Google is going to plug it.
Google does not want there to be a simple formula that bloggers and
business owners can follow to get to the top. Google does not care about
you! What Google cares about is its users and it wants to make sure that
only the genuinely popular and genuinely high quality content gets to the
top.
That’s why Google has become increasingly good at assessing quality
content – by looking at things like vocabulary and use of synonyms. It’s
also why you see fewer and fewer of those pidgin English sites at the top
of Google’s results pages.
So, what is good SEO?
Simple: it is focusing on delivering high quality
content for your users. If you do that, then your goals are aligned with
Google’s own goals. If it doesn’t promote your site already, then future
updates will make it more effective at identifying the genuinely high quality
nature of your content.
So, write posts that are the right length for the topic you’re writing.
Write
posts that are filled with genuinely interesting tips. And write posts that are
entertaining and well written. This will also mean that more people spend
longer on your site (you will ‘reduce bounce rates’) and this is another very
important sign for Google.
Better yet, if your content is genuinely good and interesting, then people
will want to share it with other people, resulting in links being added to
your site!
Now, writing high quality content does not take ‘a few minutes a day’ and
this is going to be the most time consuming aspect of internet marketing.
But if you want to get around that issue, then consider outsourcing the
writing to a professional.
Just make sure that you pay enough (you get
what you pay for) and that you pick someone who is an expert in the given
topic and who is genuinely passionate about it.
Link Building
The other part of SEO is link building.
That means getting other sites to link
to yours. This is also really important because it is actually the way that
Google finds new content online – by following trails of links around the
net!
What’s also important about link building is that Google treats each link like
a testimonial. The underlying assumption here is that if thousands of people
are linking to your site, then your site must be at least fairly good!What’s
more, is that a link tells Google about the subject matter – because
normally sites will link to other sites that are on the same subject.
Again though, the important tip here is not to try and game the system.
The main way that people are guilty of doing this, is by trying to build as
many links as they possibly can by buying them and trading them and while
giving no thought to the quality of the site linking to them.
Google does not like this.
As far as link building goes, Google’s stance has
always been that quality trumps quantity. The aim should be to get links
on sites that Google trusts as authority resources, not to build them on
sites that no one has heard of!
So how do you know if Google trusts a site? Well, if a site has a .edu or.gov
domain, then there is a higher-than-average chance that Google will trust
it. Google also likes brands and Google likes the sites that have inbound links from these sites. In other words, it acts like a game of ‘degrees of
separation’.
If you can’t get a link from Harvard but you get a link from a
site that has a link from Harvard, then this will be almost as good.
Another tip is to look for the links that are in Google’s news section – as all
these are sites that Google trusts.
If you can get a link from any of those,
then it will be worth a lot.
So instead of wasting time sending unsolicited emails begging for links or
offering to buy them, the best way to build links by far is simply to focus
on getting links from the very highest quality sites.
The good news for you
is that this is quicker. Focus on keeping your site top quality and then send
an email a day to the best sites in your niche asking if they’d like to publish
a guest post or work together in some way. You only need a couple of
positive responses to completely change the game.
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Social Media Marketing in Minutes a Day
Another aspect of internet marketing is social media. This is the process of
building up a massive online following of fans and friends on Twitter,
Facebook, Instagram etc. and then being able to let them know about your
new products, services or blog posts as a result.
It also means gaining their
trust and letting them feel like they’re getting to know you, which will make
them considerably more likely to buy from you!
Problem is that many businesses have no idea how to go about social media
marketing and they simply waste time spinning their wheels.
The problem is once again that many businesses forget to offer the value
from their social media. They think that they can treat Twitter or Facebook
like an advertising platform by using messages like ‘Our new contact
management platform will transform your business!’.
The problem with this is that it gives no one any good reason to follow
their page!
The more successful brands are the ones that offer something interesting
or entertaining while keeping it just somewhat connected to their industry
or niche.
This might mean posting about running a business, or about
contact management and sales. Or if you have a fitness brand, then instead
of promoting your protein shakes, you instead Tweet with tips and ideas
for how to train.
Better yet is when a company lets people ‘get to know them’. This works
particularly well for small businesses, as well as ‘personal brands’ (bloggers
that use their own names in their branding).
People love living vicariously
and this is actually one of the big positives of the internet to begin with
– it allows people a window into the lives of their favorite content creators
and lets them be voyeurs into the lives of others.
If you post about running your business, then people who are interested in
business will enjoy getting to see that personal angle and the honesty of
what your ‘day to day’ is like.
Likewise, if you have a fitness brand, then posting about your own training
will inspire and motivate others.
And this is where social media marketing can actually end up being a much
less time consuming process. Because now, instead of focusing on writing
several posts for a few hours each evening, you are instead going to
integrate social media into your own lifestyle.
This of course means that you need to live the lifestyle you promote
through your business, but hopefully if you’re passionate about what you’re
selling and what you’re doing, then you already will be. In fact, if you don’t
go to the gym regularly, then you should maybe have second thoughts
about whether a fitness brand is even right for you!
So now, posting to social media is something that you can do as part of
your routine. Cooked a healthy breakfast that’s high in protein? Take a
snapshot for Instagram!
Reading an interesting article on fitness on your commute into work? Then
share it through your Facebook page!
Doing a great workout? Then why not share pictures on Instagram or on
Snapchat.
This isn’t taking you any extra time because they’re all things you’re
already doing and by having an app with which to quickly share pictures
and other things, you don’t need to wait until later when you’re at home.
For the small business this is the exact same thing: photos of the
technology you use to run your business, pictures of the coffee that gets
you through the day and tips regarding what you’re doing to grow your
business and your sales.
Likewise, make sure that you respond to your fans as you collect them by
returning their messages or liking their pictures too. This does take a couple
of minutes but again, it’s on the phone and you can do it easily while on
the way in to work or even while the kettle boils.
Automation
One other strategy that can save you a large amount of time in your social
media marketing efforts is to use automation. Automation simply means
that you are going to let tools handle certain processes for you.
Particularly great in this regard is IFTTT or ‘If This, Then That’. This is a
powerful online service that allows you to connect multiple services
together with triggers and results.
So for instance, you could make it so
that every time you upload an image to Instagram with a certain tag, it will
be shared as a native image on Twitter as well.
This means you don’t need
to post your images to both social accounts and you can keep both more
active.
Another powerful use for something like IFTTT, is to give yourself a backlog
of photos and have them post to Instagram every day – this way if you don’t have anything new to post, then something will still get uploaded
even without your interaction.
One of my favorite interactions is to make anything I like on YouTube get
shared with my Facebook page.
This is a great way to provide my readers
with interesting information and entertainment and to ensure they always
have something to keep reading and it takes me just a second. I can do
the same thing with upvotes on Reddit.
This once again turns my social media marketing into a normal part of my
routine. I often watch YouTube in the morning while I cook breakfast and I
often read Reddit in the evenings. Now, doing that has become a way for
me to provide value (in the form of curated, relevant content) for my
viewers.
And it takes just a few minutes a day!
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Facebook Ads in a Few Minutes a Day
If you already have a business that is selling a product or service, or if
you’re willing to start selling a digital product from your website, then that
means you can begin to profit from your site in just a few minutes a day
by using Facebook Ads.
Facebook Ads are a form of PPC advertising. For the uninitiated, this means
‘Pay Per Click’ advertising, which in turn means that you pay only when
someone actually clicks on your ad.
That means that every time you pay a
few cents, that gets you guaranteed viewers on your site.
The aim is to direct these visitors where they are most likely to purchase
something – such as your ‘sales page’. If you sell an ebook or a physical
product for $50 and you only pay 10 cents for each visitor, then you can
afford to have 500 people come to your site and only one of them buy
something from you.
That’s pretty good odds! If that’s not happening
though, then it might mean that you need to tweak the price of said
product, or you need to reconsider the way you’ve phrased your sales pitch.
This can make a huge difference to your profits.
The best part about Facebook advertising though, is that it lets you
precisely target the people that see your ads.
You can choose to show your
ads only to people that are a certain age, a certain gender or a certain
relationship status. You can even choose to show your ads to people based
on their hobbies, interests and income.
So, if your business sells wedding dresses, then you can set up Facebook
ads and send people to a page where they can book an appointment or
perhaps even order a dress (or an ebook on the subject).
You decide how
much you’re willing to spend a day is and what the most you’re willing to
spend per click is. Keep this low to start with as you tweak your page for
maximum sales.
Crucially, you then target your ads so that they only show to women who
are engaged and who have the right salary to be considering a dress from
you.
This drastically narrows down the type of person visiting your site and
means there’s a much better chance that they’ll book an appointment if
they clicked the link – if they don’t click the link, you lose nothing. And of
course, you can also make your ads regional if you have a physical highstreet store.
Conclusions
As you can see then, internet marketing doesn’t have to be complicated. In
fact, it shouldn’t be complicated and if it is, then there’s a good chance that
you’re focusing on the wrong things.
If you want to create a successful internet marketing campaign in just a
few minutes a day, then consider this your blueprint:
Post a high quality article twice a week (written by you at the
weekend, or outsourced to someone else)
Send an email a day to a different high quality site in your niche
(perhaps get a virtual assistant to send you a list of addresses)
Post to social media as you go through your usual routine on
relevant-but-interesting topics
