Earn what you want from the Video SEO ebook course

 

Earn what you want from the Video SEO ebook course.

Video SEO Tools for YouTube That Also Help Your Rankings on Google If you are recording and publishing videos online, you probably know all about YouTube. The world's biggest and most popular video-sharing site and the second largest search engine is the target for many video marketers. The following 3 tools can help you climb the search rankings in YouTube, and also on Google. 1 - Cyfe Cyfe bills itself as an "All-in-One Business Dashboard." It provides a onestop destination for all your social media accounts, marketing efforts, web analytics and just about everything business-related you do online. To help your YouTube videos performing well and produce results, you can monitor search results from multiple sources on the same screen. This means you know when someone mentions one of your YouTube videos on Twitter, when a web surfer searches for a word or phrase that leads them to your videos from Google, and other relevant information regarding your videos. 2 - Search Filters When someone searches YouTube, they can streamline their results. This is the way YouTube users help narrow down their options for what they want to watch. The YouTube search filters can sort by relevance to the search term, upload date, view count, rating, duration, and playlist. You can filter for videos, channels or movies, or features like HD quality. These filters are not only beneficial for video viewing purposes. When you are creating your videos, you can use YouTube search filters to help you do your job. Search YouTube for the keyword or phrase you are targeting, and then sort by upload date to see the most recent videos. You can also check playlists and channels that relate to that keyword to give you some ideas for what you should cover in your video. There are a number of ways YouTube filters can help your videos perform better by aiding you in the construction process. 3 - YouTube Autosuggest Feature You have probably used this tool in the past. You began searching for something on YouTube, and as you typed, YouTube provided relevant suggestions below the search box. This can help you decide on what you want to view, and it can also help you optimize your videos for search engines. Start by typing in one of the main keywords or phrases you will be targeting in your video. After typing a word or short phrase, stop entering text without initiating a search. YouTube will display up to 10 suggestions which were chosen because they were relevant to your search parameters. What is really neat is those suggestions were picked because they are the actual phrases other YouTube users have been searching for in the past. This gives you some great ideas for video titles and topics that you know already have a built-in audience on YouTube. All the above tools will help your videos perform better on YouTube. Since YouTube videos are indexed and ranked by Google, this can also boost the ranking of your video's targeted keywords and phrases on the world's largest search engine

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Change Your Video Thumbnail for More Clicks and Views A quick trip through Google's video search shows why thumbnails are important. Pull up Google on your favorite Internet-equipped device and search for something. What you will see is a list of relevant web pages which Google calls Universal Search results. They use the term universal because all types of content may be displayed, including video or images, blogs or corporate websites, with the most relevant web destinations listed first. If you look somewhere near the top of your display, you will see tabs that let you filter your search for specific media types. Click on the tab that says "Videos." Your results are automatically filtered to be relative to your search request, exclusive to the video format. Scroll down the page. The still images you see accompanying each search result are called video thumbnails. Which one looks the most enticing to you? Do some look better than others? Decide which one makes you want to click the most. What is it doing that the other thumbnails are not? Why do you want to click that thumbnail before you check other results? The fact that you are visually drawn to some thumbnails and not others displays the importance of this video SEO tool. How Do You Make Video Thumbnails? Head over to YouTube. Search for "how to make video thumbnails." As you can see, in just a couple of minutes you can visually learn how to make thumbnail images for your videos. You can alternately search Google for "thumbnail maker." Depending on the video editing software you are using, you may want to search for "how to make video thumbnails on a Galaxy S8" or "thumbnail maker for a MacBook." In most cases, you will be able to choose a frame of your video or select an image you have downloaded or created. On YouTube, Vimeo, Facebook, Google, and other search engines, the software will choose a thumbnail image for you if you do not pick one. This could be either a good or bad thing. Since thumbnails are so influential in helping or hurting the number of views your video gets, doesn't it make sense to create your own rather than letting a piece of software decide? What Should You Put in a Video Thumbnail? Choose an image that does a great job of telling web surfers what your video is about. Make it interesting. Include text that grabs attention. Remember that thumbnails can be rather small, especially on mobile devices like smartphones. When you include text, keep it to just 4 or 5 words. Differentiate your brand from others and add your brand name or logo. One quick way to choose the best possible thumbnail for a video is to search Google and video sharing sites for the keyword you will be targeting. What do the video thumbnails on the first page of results look like? Look at the colors that appear regularly and go the other way. Make your video thumbnail create a pattern interrupt that stands out from the crowd, include keyword and text that is relevant, and remember you can change thumbnails quickly and often until you achieve the best possible video SEO.

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How Your YouTube Audience Retention Scores Can Make Your Videos Better If you just saw that title and immediately wondered what the heck audience retention scores were and where you could find them, you are certainly not alone. The majority of people who place videos on sites like YouTube don't bother much to understand how analytics can improve the performance of those videos. That is a shame because how long someone watches your video is important to YouTube. The algorithm YouTube uses to decide on where to rank your video in search results includes watch time as a major factor. Google has also openly stated that watch time is important in its ranking considerations. This makes sense when you think about it. The way you consume video is by watching it. If a 10-minute video consistently has people clicking away after 30 seconds, that tells YouTube, Google, and other search engines that there may be a problem with that content. Those search engines react accordingly, and that video starts to plummet in search results for its target keywords. For Video SEO and Audience Retention, Longer Videos Are Usually Better If the two largest search engines in the world, Google, and YouTube, reward more watch time with better search engine placement, this means they will accordingly reward longer videos, as long as those videos are creating extensive watch time. In 2017, YouTube revealed that lengthier videos certainly do rank better on average than shorter videos. They claim that is because there was more information available for the viewer, and this led to more views and greater watch time. Google has pulled no punches regarding video length. They have reported longer videos have the opportunity to rank higher than shorter similar videos because there is more data for their search engine spiders to crawl. If you add a word for word transcript, a lengthy description, and closed captioning, you benefit from the presence of more rankable data in a longer video than a short one. For a lot of reasons, longer videos may outperform those that are shorter. What Does Video Length and Watch Time Have to Do with YouTube Audience Retention Scores? Getting back to audience retention scores for videos, there is a simple way to decide what is long enough and what is too long. Log into your YouTube channel and click on the Video Manager tab at the top of your display. Choose Analytics from the left sidebar. This reveals several groups of data which illustrate what you are doing right and wrong with your videos. You can check your YouTube advertisement performance, view your earnings reports, pull up the watch time for your videos, or click on the Audience Retention option. Audience Retention shows you exactly where the average person stops viewing your video, how long they view, and other important information regarding your videos. Analyzing the information provided by your Audience Retention scores can help you find out the perfect length for your videos to keep your viewers and search engines happy, while also revealing trouble spots in a video where the average viewer clicks away

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SEO Tips for Video Blogs and Vloggers SEO stands for search engine optimization. The fact that you are reading this article means you probably already knew that. There is a good chance that you currently operate a video blog, or simply want some search engine optimization tips for the videos you are posting online, whether that be on your website, YouTube, Facebook or elsewhere. In either scenario, you can create better performing videos in the future and repair poor performers using the following video SEO tips. Embrace the "Under 70" Rule Even the best video in the world won't get clicked on as much as it should if it doesn't have a title. Your video title should encapsulate what your content is about, how it can benefit your viewers, and it should stop web surfers dead in their tracks and make them click. It should also be short. Many search engines only display the first 70 characters of a video title. Keep your video titles below 70 characters to appeal to potential viewers and search engines alike. Use All You Are Given! Wherever you market your video, you are probably going to be given a chance to write a description and may be able to provide a transcription as well. Whenever you have a chance to provide text which accompanies a video, use all the characters that are available. For example, YouTube video descriptions can be up to 5,000 characters long. This gives you a generous 5,000 characters to describe your video, link to your web properties and social media accounts, and connect with your audience. Those 5,000 characters are viewed by search engines as extra information that tells them what your video is about. Don't waste this space. Max out your video description character count whenever you can to give your viewers more value, and to provide search engines with more data so they can effectively rank your video for the applicable search terms. Go HD Search Google or YouTube for just about any phrase and the videos that appear highest in the search results are often recorded in high definition (HD). Video search engines and universal search engines like Google strive to give their users the best possible experience, and when it comes to video, that means HD. Don't Forget the #Hashtag Twitter, Facebook and Google Plus all support the use of hashtags. It is easy enough to add a few hashtags to your video description to improve the odds of search engines and web surfers finding and viewing your content. Don't Go YouTube-Exclusive YouTube is a great place to put your videos. It is the second largest search engine in the world, and it is owned by the largest search engine in the world, Google. That means YouTube videos often rank on the first page of Google for their targeted keywords. Accordingly, you should probably be placing your videos on YouTube. Additionally, each video should have a dedicated page on your site, and add your videos to social media sites and other video sharing sites like Vimeo can additionally help you reach your business goals. Video SEO Rule #1 - Create Great Content Search engines reward great content. Great video content gets clicks, views, comments, shares, likes and occasionally goes viral. While you certainly should be optimizing every one of your videos for search by using the above-listed tips, the first thing you should do is make a great video. When your content is of high value to your viewers, you impact your SEO efforts in the best way possible.

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 The 2 Words to Add to Your Video Title to Rank in Google's Universal Search Long before the Internet was conceived, print media was an affordable way to market goods and services. A business owner could advertise in newspapers or magazines, and business cards, brochures, and flyers were other printable marketing devices. Print media is still a viable way to build your business today. With you market online or off, and whatever media you choose for getting your message across, it was discovered back in the Internet-free days of marketing that subtle changes could make huge differences in sales and profits. Often, just changing one or two words in the title of a sales page or marketing message led to huge improvements in performance. Adding words like free, improved, limited, and new could turn a poor performing advertisement into a moneymaking profit producer. Marketers found they sometimes didn't need to spend all day creating an entirely new headline, they just needed to tweak their current title. For better video SEO and higher search result placement for your targeted keywords, including 2 little words in your video title can improve your clicks and views. The Magic of "How To" Video Titles Have you ever read a recipe, followed the instructions to the letter, and created a disaster of an end product that was barely edible? This could have happened for a number of reasons. The point is, text-based learning is not always the best way to get a message across. Some people learn better by watching than reading, and that is a very good thing for the video marketer. While videos can be made for entertainment purposes only, a lot of times video marketers create content to instruct. These videos show how to do something, how to build something, how to follow a process or use a product correctly. These teaching types of videos perform extremely well when their titles begin with the words "how to." This is because people often begin their web searches with those words when they are looking for instruction. This is important to note for video optimization where search is concerned. Google uses a lot of factors to decide where a video should be placed in search engine results. How long people watch a video, that video's click-through rate, video quality, and other factors are taken into consideration. In the case of video titles that begin with the words "how to," videos on average often perform better for their target keywords on average than similar videos with different types of titles. This probably happens for a number of reasons. First and foremost though, "how to" titles sometimes match word for word what your prospect is entering into a search field. A video entitled "How to Get Better Video SEO Results" seems applicable and relevant to Google and other search engines when that is exactly what a searcher typed into a search box. Begin experimenting with "how to" titles in your video marketing efforts, and you may find this is a simple way to improve your search engine ranking.

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Video SEO's Rank-Boosting Secret - Closed Captions A popular dessert can help you improve your video SEO. Closed Captions are like the cherry on top of a hot fudge sundae. Your dessert is not complete without that finishing touch. You have your cake and ice cream, hot chocolate, melted fudge, and whatever other goodies you want to add, topped off nicely with a whipped cream flourish. While that concoction is enough to make for a tantalizing treat to your taste buds, something is lacking. When you pop that single maraschino cherry on top of the whipped cream, your hot fudge sundae says, "You complete me." Similarly, you can get everything right on your video, all the things the video SEO "gurus" tell you to do, and you are probably still missing a secret ingredient. You may optimize your title, description, video links, sound and video quality and cover all the usual SEO bases and proclaim yourself a video optimization expert. However, if you leave out the littleknown and easy to add ingredient that makes your videos sexier to search engines, your video may be good, but not great. Not enough video marketers understand how important closed captions are for getting noticed by search engines like Google. Closed captions are blocks of text which appear at the bottom of the video that has been synchronized with the audio. Any spoken content, sound effects, animal noises, and other important sounds are translated into text and displayed at the appropriate time. If someone is deaf or the sound on a video is disabled for some reason, closed captions translate sound to text in real time. Obviously, this does some good for SEO by improving the number of people that can consume your video. Additionally, closed captions are that little extra something that can propel you up search engine rankings, since virtually nobody uses them. Google and YouTube have openly stated that closed captions function as an extra piece of data which can be indexed, and the more opportunities you give search engines to find your video content, the better. It doesn't matter if your video content appears on Vimeo, your website, YouTube, FaceBook, or somewhere else on the web. The addition of a closed caption boosts your video SEO. Since there is a good chance most of your competitors don't add closed captions to their videos, this gives you a leg up on your competition. While a hot fudge sundae without a cherry on top is certainly delicious and satisfying, it isn't complete. Accordingly, your videos are not performing as well as they can, and could benefit a great deal or at least a little bit with the addition of SEOboosting, closed captions.

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 What You Can Learn from the BuzzFeed Video Title Study You probably don't need to be lectured on the importance of a catchy and relevant title where publishing videos are concerned. Multiple studies will tell you this is probably the most important deciding factor when someone is contemplating whether to watch a video or not. If the title catches their eyes, they may check out the thumbnail and description to help them make a viewing decision, but the title is often the first factor in this decision-making process. BuzzFeed is a digital media company that uses video, text and other media to communicate news and deliver entertainment. If you have ever encountered a BuzzFeed video, you were probably lured in by a catchy title. The company is very good at creating titles that convey what a video is about, while also stopping you dead in your web surfing tracks and making you click and view. Tubular Insights is a company dedicated to spreading "video intelligence to grow and monetize your audience." They studied nearly 10,000 BuzzFeed videos in an attempt to reverse engineer those that were getting the most views. Several factors lead to a watch-worthy video, and the folks over at Tubular Insights discovered there are a few ways you can make your video titles more attractive to your prospective audience. Don't Begin with a Question Word A lot of marketers write blog posts which have titles that ask a question. Along with "how to" titles and those that include numbers, titles, and headlines on the web that ask a question often perform very well for attracting readers. The same is not necessarily true for video titles. Tubular Insights found that Facebook videos that had a question title performed roughly 22% worse than titles that did not ask a question. Over on YouTube, video titles with questions were 24% less effective at getting viewed than other types of titles. Since the reason why you create videos is to have people watch them, you may want to consider making a statement rather than asking a question in your video title. Size Does Matter, but Not in the Way You Think If you like hamburgers, a double cheeseburger always trumps a single patty burger, right? This is true because bigger is always better, correct? That is not the case all of the time. Regarding video title length, the study in question showed that shorter is almost always better. Many search engines will only display the first 70 or so characters of your video title. A lot of marketers know this, so they try to stay under that 70 character limit. In the BuzzFeed video title study, Facebook videos enjoyed a hefty 44% boost in engagement when title length was kept at 40 or fewer characters. YouTube videos showed similar engagement for shorter titles, whether they were kept to below 40 characters, or below 70. Video SEO Takeaway To optimize your video titles, keep them below 40 characters. Research shows you are not going to lose engagement if you limit them to 70 characters or less on YouTube, but since your videos may make their way over to Facebook, why not keep your titles below 40 characters just to be on the safe side? You may want to consider making a statement or exclamation rather than asking a question in your video titles as well.

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Why Are the First 15 Seconds of Your Video So Important for SEO? When you search for something on the Internet, how quickly do you make a decision on which result to click? Data shows the attention span of Web surfers is very short and getting shorter all the time. This means the typical internet junkie doesn't spend a lot of time making decisions. They type something into a search field, click the magnifying glass icon, quickly check the results, and click their mouse or tap their touchscreen. It only takes them a few seconds to make a decision. Regarding video viewing habits online, your potential viewer will click on a video, and as soon as the video begins playing, that person silently asks the question, "Is this video what I'm looking for?" They know what they are expecting because of your video title and the search request they made. This instantly gives them an idea of what they want to watch, and what you had better deliver. If you have a lengthy introduction that goes on and on, in many cases viewers will click away because they have better things to do. Accordingly, you may be delivering relevant and valuable information in the first 15 or 20 or 30 seconds, but if you do so in a boring a manner and your video or audio quality stinks, no one is hanging around. Why 15 Seconds? Several bodies of research show that you have about 10 to 15 seconds to grab the attention of your video viewing audience. The data shows that the vast majority of video watchers are clicking away and moving on within the first 15 seconds. This means most people don't find enough to hold their attention in the average video. A simple way you can use this knowledge to your advantage is to create the most memorable, attention-grabbing, relevant, valuable, watch-worthy, or controversial content for the start of your video. One sneaky way veteran video marketers use to make sure someone watches a lot of their video is to tell the viewer they will receive a freebie or some other bonus for sticking through until the end. Whatever you need to do to grab attention, make it fast. Give a quick and simple breakdown of what is in your video, and how the viewer will benefit by watching it. Online video viewers today are more demanding than ever before, and that means making the first 15 seconds of your videos entertaining and beneficial.

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Why Longtail Keyword Phrases Boost Video SEO ... and Your Video's Search Rank Every video you market online needs a title. The title is often the first thing someone looks at to decide if they are going to view your video or surf away to some other part of the World Wide Web. When your title includes the keyword or phrase you are targeting, the video follows up on the promise made in your title, and your description includes your target keyword as well, you give yourself a lot of firepower for the ongoing battle over Google page one search placement. One of the major factors Google considers in its search algorithm is clickthrough rate (CTR). If your video appears in search results for a particular phrase 100 times and 10 people click to view your video, your resulting CTR is 10%. If another similar video targeting the same keyword or phrase has a CTR of 5%, everything else being equal, your video is going to rank higher in search results for that phrase. Going back to the earliest days of the Internet, longer keyword phrases have consistently produced higher CTRs than shorter 1 to 3 word keywords and phrases. The answer is simple. If you add the word "leprechaun" to your video title, description, tags and in every other available field that accompanies the video, you are fighting every other webpage, image, or video on the Internet that has that word somewhere on it or in it. A recent Google search for the word "leprechaun" produced a whopping 21.6 million results. That means you are battling more than 21 million competing sources for that word. Using longtail keywords is the simple fix to dramatically lowering the number of competition your video faces. What Is a Longtail Keyword? Longtail keywords are phrases of 3 or more words. They are generally very descriptive and sometimes ask a question. In the example we are using, a video which targets the longtail keyword phrase "stories about leprechauns" is going to face very little competition compared to the keyword "leprechaun." Here's proof. A search on Google for the phrase "stories about leprechauns" yielded 493,000 results. By going after a longtail keyword rather than a single word, you have eliminated more than 95% of your competition. Additionally, there is a greater chance your CTR will be higher, as well as your search engine results for that phrase because your phrase is very descriptive. In a glance, someone quickly understands what your video is about. This longtail specificity simultaneously boosts your conversions while telling Internet search engines exactly what your video is about. As long as you follow up with high-quality video and audio, as well as a video that delivers on your titular promise, longtail keywords are beneficial for video SEO in a number of ways.

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Why the YouTube Description Box is Important for Video SEO The description box attached to a video on YouTube tells viewers what they will be watching. On YouTube and other video-exclusive websites, viewers will often get lured in by a title and then read the accompanying description before deciding whether or not to watch the video. In today's fast-paced world where attention spans are constantly shrinking, a video viewer may check just the first couple of lines of description before making a decision to view or not to view. This illustrates the number one reason why you should always take time to create a quality description to add to each video. You make the experience better for your prospective viewer. In a side-by-side, head-tohead contest, identical videos with matching titles and thumbnails will see the video with a thorough description outperform its twin that lacks a revealing description. To keep your viewers and potential viewers happy, a video description is important. Your Viewers Are Not the Only Ones Who Love Video Descriptions Giving your prospects what they want is important. When you are marketing your business online, there are other factors to keep in mind as well. Search engine algorithms should always be kept happy. As it turns out, video sharing sites like YouTube and Vimeo appreciate when you take the time to add a description to each one of your videos. This simple but often overlooked process will yield better search engine results and rankings because it gives algorithms and software more information. The more opportunities you have for grabbing the attention of search engines the better off you are. In the case of YouTube, for example, you have as many as 5,000 characters at your disposal when you create a description for a video. The average word length is approximately 5 or 6characters, so this means you could have, on average, 800 to 1,000 words in your YouTube video description box. Even though many YouTube users will not take the time to read your entire description, this is a golden opportunity to add as many relevant keywords and related words and phrases that not only makes sense in relation to your video but can help you rank for multiple terms. How Long Is Long Enough? You need to spend enough time, so your description tells potential viewers what they are getting in the video. You also need to add contact details and links to your web properties. Include links to your social media profiles as well. All in all, you should probably use at least 250 to 300 words in your video description. Again, if you have the time and energy, you should use the maximum number of characters available. This applies to other video sharing sites as well. Not only do you give the site in question more information and more opportunity to rank your video for multiple search terms, but you give Google more data as well. This means that simply adding a thorough, lengthy and relevant description can boost your video SEO, and also your rank for your targeted keywords in internet search engines.

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