Earn Passive income with 20 Ways to Repurpose your blog post Content
20 Ways To Repurpose
Introduction
Have you been running a blog for some time?
Then you have a lot of
content. And the good news is, you can repurpose and reuse this
content to quickly create additional content to sell, build your list and
generate leads.
Check out these 20 ideas…
1. Create An Email Or Sequence
The key to this strategy is to choose your evergreen content, format
them into emails, and then upload them to your autoresponder. Here
are three different ways to do it:
• Take a series of blog posts and turn them into an
autoresponder sequence. This works particularly well if
you have a training series on your blog to turn into an
ecourse.
• Turn a long blog post into a series of emails. For
example, if you have a post that shares ten tips, then you
can create ten separate emails out of this post.
• Turn one blog post into one email. When you run out of
blog posts that you can use to create a series, then you
can always turn any individual blog post into an email.
2. Build a Lead Magnet
The idea here is to compile multiple blog posts to create a lead magnet report or other downloadable report. You can even create a “toolkit”
with these pieces to distribute to prospects and customers.
For example:
• Compile a series of blog posts on the topic of writing a
sales letter to create The Copywriter’s Toolkit. Then give
this toolkit away as a lead magnet.
• Create a report and send it to your existing subscribers as
a special surprise.
• Create an ultra-targeted report, and then use this report to
segment your list.
3. Design a Slide-Share Video
All you have to do here is turn an article or set of articles into a slideshare video. You can use the text from the articles to create the slides
(using software like PowerPoint™). If you have graphics with your
articles to include on the slides, that’s even better. Then use a screenrecording software such as Camtasia to run your slide-share. You can
narrate it yourself, or simply set it to music.
4. Create a “Talking Head” Training Video For YouTube
This is an easy way to create new content, because all you have to do
is turn the camera on yourself and use the article as the basis for a
training video. You can even add a demo into the training video.
5. Post the Content on Social Media
You can take a blog post and publish it directly on social media, such
as Facebook. You can use a post to answer questions on sites such as
LinkedIn questions or Quora. You can even excerpt out short tips and
use them to create tweets for Twitter.
6. Create an Infographic
Take a blog post that’s heavy on data or other facts, and then use the
content to create an infographic that you give away. For example:
• Give the infographic away to your newsletter readers.
• Distribute the infographic on social media and encourage
your followers to share and retweet.
• Ask your joint venture partners to give the infographic
away to their subscribers and followers.
You can even post this infographic on your blog.
7. Sell the Licensing Rights to Select Pieces
Here’s a quick way to make money from your content: sell the
licensing rights to other marketers, bloggers and small business
owners.
Since you’ve already distributed this content for free, your
best bet is to sell the PLR (private label rights), which gives license
holders the freedom to modify the content and distribute it in whatever way they see fit.
Alternatively, you can compile your best content to create a report,
and then offer resell rights to this new product.
The benefit there is
that your links remain intact, so you can reap the backend profits.
8. Turn the Content Into a Series of Podcasts
Get out a mic and audio recording software like Audacity, and you can
turn an article into a podcast. If you have a set of related blog posts,
then you can turn them into a series of podcasts. You can then
distribute these podcasts on your blog, on social media, and even as a
“guest post” on other peoples’ blogs.
9. Use the Content Inside Paid Products
The idea here is to use your blog content to bolster your paid
products.
For example, let’s suppose you’re writing a chapter in an ebook
about housetraining a puppy. If you have a blog post with 17
tips for housetraining a puppy, you can insert that into your
product. You can even include a note that says the article came
from your blog, along with a link to the blog and a call to action
to visit the blog.
10. Create Guest Posts for Other Peoples’ Blogs
Here’s a great way to turn your existing content into new traffic and
leads: simply use it to create guest content for other blogs.
TIP: You can find other blogs that accept guest posts by running
a Google search for your niche keywords alongside words such
as “guest posts” or “submit article” or “guest author.” E.G., “dog
training guest post.”
11. Give the Content to Your Affiliates
In other words, stock your affiliate center with your blog content, and
let your affiliates insert their affiliate links into the content and use it
to promote your products.
Here are four ways to use existing content to stock the affiliate center:
• Upload the content as-is and let people post it to their own
blogs.
• Create emails and autoresponder sequences out of the
content.
• Compile the content to create rebrandable reports.
• Excerpt out portions of the content to create short blurbs
to post on social media.
12. Compile the Best Posts to Create a Tripwire Product
The idea here is to create a low-cost tripwire product you sell for $7.
Better yet, add some additional content to your report to add value to
the product.
For example: “The Seven Secrets of Getting Ripped That Every
Competitive Bodybuilder Ought to Know.”
13. Use Content As Handouts During Guest Speaking Gigs
Local speaking gigs are a great way to generate leads and build
relationships in the community. If you’re looking at making sure
people remember your talk later, then you need handouts.
These
handouts should also be used as tools to drive your listeners to your
lead pages or sales pages.
So here’s a quick and easy way to create these handouts: just recycle
a blog post.
For example, if you’re giving a talk to the local gardening club,
you might hand out an article about getting rid of garden pests
without harsh chemicals.
14. Use The Content To Create FAQs
First, draw up a list of frequently asked questions. Then use your blog
content to answer these questions. You can then use these FAQs in a
variety of ways, including:
• Post the FAQ at your help desk.
• Use the FAQ to answer questions for coaching clients.
• Publish the new FAQ on your blog.
15. Excerpt For Use in Joint Ventures
The idea behind this strategy is to excerpt out the best blog titles and
other pieces to create a swipe file to sell or give to marketers. You
can even compile it with content from other participants for a JV
distribution. For example, gather together 10 partners who each contribute one
blog post. You can compile it into a .pdf and everyone gives it away to
their subscribers, visitors and followers.
16. Update And Republish Popular Posts
Chances are, you have some older posts that were pretty popular
when you first posted them, and the topic is still popular today.
Instead of writing a new content piece from scratch, all you have to do
is expand on and/or update your most popular blog posts.
To optimize this strategy, you can even break down and convert these
articles into a set of related articles. Think of the hub and spoke
strategy here. Your original article could be the hub, and you can
create a series of spokes.
17. Use The Content To Create a Webinar
Here’s another easy way to turn your blog content into an entirely new
product.
You can offer the webinar for free as a lead generator or to
pre-sell a product, or you can create a paid webinar. Either way, you’ll
have multiple products:
• The live webinar itself.
• The recordings.
• The transcripts for the webinar.
You can sell or give these items away together or separately. For
example, you can sell seats to the webinar, and include an upsell on
the order form to get the recordings and the transcripts.
18. Create a Bonus Report Out Of Your Best Content
Here’s the strategy: take your best articles and use them to create a
bonus report for people who purchase one of your offers. Alternatively,
you can create a bonus for the affiliate offers you’re promoting. Either
way, be sure to promote other related offers inside the bonus product!
19. Insert Content Into Your Sales Letters
The idea here is to insert excerpts of your articles directly into your
product sales letters.
For example, if you are selling a product about starting a
membership site and you have an article entitled “5 Ways To
Make Money With Your Own Membership Site”, then include it in
your sales letter. This helps plant a seed and get people excited
about your product.
20. Create Freemiums
One good way to build relationships with your subscribers and get
sales on the backend is by giving them freemiums from time to time.
You don’t need to create all these freemiums from scratch. Instead,
compile some of your best content to create reports, cheat sheets,
checklists, toolkits and more.
Bonus:
21. Use The Content For a Live Stream
You can save yourself a lot of time and prep work in advance of a live
stream by using one or more of your articles as an outline for your
talking points.
For example, if your live stream is all about how to write a good
sales headline, then you might use an article called “10 Tips For
Writing Cash-Pulling Headlines” as your talking points.
Bonus
22. Create Social Media Cards People love sharing graphics on social media, which is why you should
share short content on a graphic (card) whenever possible. You can
make these cards fairly easily simply by pulling quotes out of our
content, putting the quotes into graphical form, and publishing them
on your social media platforms.
For example, you might turn an inspirational weight-loss quote
into a graphic and shoot it out to followers on Twitter, your
Facebook Page and your Facebook group.
Conclusion
So there you have it – 22 ways to turn your existing blog content into
new products, new lead generators, and new content for your social
media, blogs and newsletters.
If you a few dozen posts on your blog
now, you won’t need to create new content from scratch for weeks or
months. So go ahead and get started with these ideas right away!
THANK YOU
No comments:
Post a Comment